q1 music video analysis

Andrew Goodwin

http://www.youtube.com/watch?v=XvIw5ZqC1ms

Lyrics relationship to visual – complimentary

The woman shaking a polariod picture while the artist sings the complementary lyrics.

‘shake it like a polaroid picture’

Music and Visual relationship – Complimentary

Fast music lyrics with fast dancing and hand gestures the fast upbeat style of music lends itself to the use of the bright costume colours and set

design

Notions of looking – Objectification of Women

The band member is provocatively dancing with this female member of the audience, treating her like an object.

Her costume also supports this idea of objectification as she is wearing very little.

Notions of looking – Frame within a frame

These polaroid pictures are being used as the frames of moving images from the bands music video

Each polaroid picture is a separate frame showing different scenes from this bands performance

Demands of the record label – Representation of the artist

They are trying to show off the artist by making him every member of the band

This increases the amount of exposure the artist gets throughout the video

Intertextuality – Ideas from television programmes

This texts the credit idea commonly used in television programmes, so the audience can relate to what they are seeing