puranatura presentation gfia 2014 februari 2014 abu dhabi

PuraNatura Foundation

Founded 2007

To increase the relevance of sustainably intensified greenhouse cultivation

-by stimulating innovation

Thanks to a ERDF co-finance grant we can develop our systems and

demonstrate our societal added value.

“Any young person should experiencefresh vegetables not just to be healthybut to feel human, to use all the senses

and thus define its relationship withthe natural world at large”

Fresh kids, fresh vegs, fresh ideas. Each and every day, everywhere.

“Make the exclusive good

into

the inclusive better”

Principles of Organic Agriculture

Health

Ecology

Fairness

Care

Principles of Organic Protected Cropping

1. CARE

2. FAIRNESS

3. HEALTH

4. ECOLOGY

Care and fairness reflect personal, political choices on how we want to live together. Health

and ecology are “just” common sense, good science and hard work.

Protected cropping…provide nutrient-dense vegetables,

sustainably intensified,

resource efficient, locally.

Some of the Organic Nomenklaturatreat modern greenhouses with

reservations:

“As not respecting nature’s cycles; needstoo much fertilization and resources; at

times too much energy; it does not “look natural”, too capital-intensive etc etc

We believe protected cropping, greenhouses to be:

the first among equals!

public organic regulation

by the sector,

for the sector,

of the sector.

public organic regulation

by the sector,

for the sector,

of the sector.

public organic regulation

by the sector people,

for the sector people,

of the sector people.

public organic regulation

by you,

for you,

of you.

public organic regulation

… is a public tool to be used forsustainable intensification of

agriculture in two ways:

A tool that

improves environmental performance and increases societal impact of the

“organic” 3%

AND

improves environmental performance of the “conventional” 97%

by setting “do-able” examples.

Best way to lift…

Properly regulated greenhouse cultivation lifts the

entire organic market into higher relevance.

Debate on organic greenhouse regulation looks like Dr. Dolittle’s Pushmi-Pullyu, it does not bring any of us (in

Europe, North America AND in producer nations) any step further.

Organic protected cropping

The world needs a true high nutrient-dense vegetable strategy. Properly –

globally- regulated and state-of-the-art organic greenhouse cultivation will

even accelerate it.

Tell your political leaders to make right-tech, high touch protected cropping the top of the bill in

organic production rules, not the ugly duckling!

“Make the exclusive good into the inclusive better!