publicity guidance
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Publicity Guidance:how to write a good manifesto
University of Salford Students’ Union Elections 2013
Agenda
• What is publicity?
• What publicity should I produce?
• What is a manifesto and why do I need one?
• Good examples
• Posters, flyers and other print media
• Non-print publicity material
• Deadlines!
What is publicity?
• Publicity is the deliberate attempt to manage the public's perception of a subject.
• You need to manage students’ perception of you and your ideas
• Without good publicity, students may make their voting decisions based on little more than your haircut in the elections photo!
Would you vote for this guy?
What should I produce?
• Responses to the three nomination questions
• A manifesto no more than two sides long,which may include your picture
• A maximum of two designs for use in yourpublicity pack (posters, flyers, t-shirts etc)
• Anything else you like! Videos, digitalmaterial, bedsheets, cardboard models….!
Publicity packs:Sabbatical positions
(President and Vice Presidents)
Pack A Pack B Pack C
4 x t-shirts (front print) 2 x t-shirts (front print)
500 x A5 flyers
(double sided)
1000 A5 flyers
(double sided)700 A5 flyers (double
sided)
50 x A4 (single sided) 20 x A4 (single sided) 60 x A4 (double
sided)
You may choose ONE pack
Publicity packs:Student Council positions
You may choose ONE pack
Pack D Pack E
200 A5 flyers (double sided) 300 A5 flyers (double sided)
20 x A3 (single sided) 30 A4 (single sided)
1 x t-shirt (front print)
You may also choose ONE paper colour for use on your posters and flyers
Paper colour choices:
• White• Pink• Lilac• Purple• Green• Blue• Yellow
SO you need to:
1. Choose a publicity pack from the list2. Prepare your design files3. Choose a paper colour4. Email your files and choices to the
elections account by 10am Monday 4March
What else?
• Videos work well! You can borrow a flipcam if youneed one.
• All digital material created will be shared, so pleasesend through your links!
• Play the competition! Stunts and public displays willbe promoted and filmed where possible
• You can spend up to £40 of your own money onpublicity, remember to use the expenditure form andsubmit this with your receipts before voting closes.(You can have this refunded if we reach 3000 votes!)
What is a manifesto and why do I need one?
• A manifesto is a published verbal declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government.
• In other words, it should tell students what you would do if elected.
• It should also give them an idea of you as an individual, why you are right for the job!
Where to start?
• Write a list of all the things you care about, or that you know students at Salford care about; these could include issues that are academic, social, environmental, financial, security-related etc….
• If you don’t have a very long list – do some research!
• Once you have a list, pick your top three or four points and base your manifesto around them. Include some concrete actions.
Who are you?
• Include a brief summary of your suitability for the role i.e.
– Do you have relevant experience from the Union, work experience or volunteering?
– Do you have specific skills that are relevant to the role?
– Is your background important? What you study?
– Do you have an interesting (and memorable) fact?
A good example….
Another good example….
Just one more….
Posters and flyers
• Make sure your poster is eye catching – use thepaper colour to your advantage
• Use a good, clear picture of yourself (your packs aremade up of black print on coloured paper)
• Use a slogan – tie it into your manifesto, beconsistent.
• Think about the type and size of the font that youuse
• The quality and colour of graphics
Non-print material
Deadlines
Publicity pack requests must be in by
10am Monday 4 March
Please make sure your files are saved as .pdf
You can check any designs you like via the elections email or by dropping in to the
session on Friday 1 March
Get cracking!!!
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