publicidad nativa - david tomas - inbound marketing made in madrid 2015
Post on 04-Aug-2015
157 Views
Preview:
TRANSCRIPT
@davidtomas, www.davidtomas.com y dtomas@cyberclick.net
• A Brief History of “In-‐Feed” Na6ve Adver6sing • 1910: Advertorial – Ads disguised as editorials debuted in newspapers • 1920: Branded Radio – music and stories in the form of an ad, provided to
brands for free • 1930: Sponsored radio programs – brands began to pay for their radio spots • 1940s-‐1950s: Branded TV and Soap Operas – TV programs created almost
exclusively to market products • 1960s-‐1970s: Space, Pop, Culture & Commercial – shorter commercials in-‐
between regularly scheduled programs. • 1980s: Infomercials-‐ 30 minute scheduled TV advertorials
@davidtomas, www.davidtomas.com y dtomas@cyberclick.net
www.cyberclick.es, @cyberclicknet, linkedin.com/company/cyberclicknet
Descubre más sobre la Publicidad NaMva
descargándote este ebook:
top related