public relations & social media strategies to generate sales & listings

Public Relations & Social Media

Strategies to Generate Sales & Listings

What are these executives debating?

• “We can’t let our employees use this! It will pull them away from their work.”

• “This will allow employees to distribute content to the world and we will be liable.”

• “We will lose control of our brand!”

1997 Discussions about E-Mail

“The Internet? Bah!”

“...Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney.”

Did you know that…Half of the human race is under 30?

They’ve never known life without the internet.

But wait…

Did you know the fastest growing social media demographic is 50 and over?

Where do all these people go first to find information and entertainment?

Social Media Is NOT Emerging…

Social Media Is Mainstream

500 Billion ~ The number of minutes spent on Facebook each

month

Last year, that number was 150 Billion

25 Billion ~ Content (photos, links, videos) shared on

Facebook each month

That’s 6 times more than last year’s total

Creating a Page

Facebook.com/pages

Create a page• Local Business

Name Page Strategically• Facebook PageRank• Search Engine Results

Name your Page

Tips for Adding FansVanity URL (facebook.com/username – 25 likes)Best time to post: Mornings & weekendsBest Practice: Ask questions, post photos/videos,

contests/pollsUse Facebook Analytics to measure message

effectivenessAdvertise your Facebook URL (website, business cards,

print ads)Links to page from other networksTaggingCustom Land Page and TabsCreate events (open houses, seminars)Facebook Ads or Sponsored PostsFind Fans & Suggest to Friends features

Tips for Adding Fans

Step 1

Step 2

Tips for Adding Fans Step 1 Step 3 Step 2

New look and functionality Ability to post as your page or as yourself Post relevance rankings Tabs removed from top of page Addition of Photostrip Instant email notification of page activity Addition of ‘sponsored posts’

Facebook Changes

Facebook Changes

New Tab Location

New Photostrip

Tagging in Facebook

Name becomes link & post appears on contact’s wall

To create tag, begin with @

Tagging encourages interaction & promotes your page Tag photos, videos, within posts

Custom Landing PageCustom Landing pages

added through FBML app in Edit Page section

Landing pages can be created through html code

Low-cost custom page services available

Free customizable template at

www.pagemodo.com

Contact Us Tab

Free Customizable

Contact Forms & Tutorials from

JotForm.com

YouTube, Twitter, RSS

Free Applications & Tutorials for

YouTube, Twitter, RSS, Flickr, Slides and others from

Involver.com

Listings Tabs

Free Listing Apps: Realtor® Marketer, Roost

Low Cost Apps:The MLS App, RealBird

Facebook Ads & Sponsored Stories

Step 1 Step 2

Step 3

2 Billion ~ The number of YouTube videos viewed each day

That’s twice as many as last year

Online visibilityAbility to embed videosGoogle PageRank & Search Engine

Results Add key word rich titles and tags Include contact info within video

Business Benefits

Virtual ToursAuctionsTutorials Interview Local Experts Neighborhood ToursBranding TestimonialsReport Successes

Video Suggestions

Real Estate Video Toolkit

HD Camera (Flip UltraHD, Kodak Zi8, iPod Touch 4)

Wide Angle Lens

Stabilizer Bar

Editing Software (Window Live Movie Maker, iMovie(Mac), Pinnacle Studio, Corel Video Studio Pro)

www.HDHat.com$29.99

You shoot the video They edit up to 5 clips Stabilize Clips Professional narration Music, transitions, hosting, syndication 24-hour turnaround

Professional Video Editing

95 Percent ~ Companies using LinkedIn to find employees

Wonder if they also use it to research who to do business with?

Agent RecruitingVisibility Research Illustrate ExpertiseNetworkingRecommendationsGoogle PageRank & Search Engine Results

Business Benefits

Must Do’s:

Complete Profile (customize URL)

Upload ContactsGive/Ask for Recommendations Join Groups Participate in discussions (groups & LinkedIn

Answers)

Promote your Profile Research your competitors

27 Million ~ The number of tweets each day on Twitter

That’s 6 times more than last year

Visibility Research Illustrate ExpertiseNetworkingRecommendationsGoogle PageRank & Search Engine Results

Business Benefits

Complete Profile Create a custom background or use template Use search.twitter.com to find users Follow locals, industry experts, influencers Share valuable links on your site and others Create or monitor your city’s hashtag (#tulsa) Build network by joining conversations Shorten & track link performance (bit.ly or tinyurl) Use twitter analytics for measurement Monitor & respond to trending topics

Suggestions

Social Media Case Study

Call to Action

Video Integration

14,500 likes!

Social Media Case Study

Blog earns the No. 5 ranking

Facebook page earns the No. 2 organic ranking

Social Media Management

HootSuiteFree (upgrades available for small fee)Manage multiple accounts (Facebook, Twitter, LinkedIn)Schedule posts in advance or to multiple platforms Access online or mobileMonitor keywords, users, mentions, direct messagesAllows multiple users (ability to assign tasks)Includes stats/analytics

Social Made Simple Free trial ($19/month)Designed specifically for real estate professionals

On-line vs. Off-line Reputation

Social Networks have changed the way we do business…presenting new

opportunities to connect with our audience.

Traditional News Release Tactics

Today’s News Release Tactics

Media Coverage

Total Impressions: 202,988

Total Reads: 1355

Online Results

SEO Optimized News Releases

Optimized releases rank higher in search results and have longer life spans on the web.

Best Practices

Keywords:Headline and sub-head should contain relevant keywords. Look for additional ways to include high volume keywords throughout text.

Enhanced URL:Search engines look at the keywords used in a hyperlink to a website when they are ranking that website. Make sure your release uses targeted keywords and links pointing back to your site for an SEO boost for your website.

Best Practices (continued)

Embedded Keywords:Embed hyperlinks into relevant keywords to increase your web ranking and drive traffic to your website.

Multimedia Content: Adding a news image or video to your release will not only make your news release more graphically pleasing and likely to be read, but it will also ensure your news is indexed in image search engines and create more visibility for your message.

SEO Optimized News Releases

Online Distribution Options

Paid Options• PRNewswire ($300 -

$900)• PRWeb ($80 - $360)• PitchEngine ($29)

Free Options• OnlinePRNews.com• PR.com• PRLog.org

www.StarOnePR.com($10 - $15)

Press release submitted to top 70+ press release portals

Four SEO "Hyper-links" will be included in the press release

Submission within 24 hoursGoogle search results report