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COMMUNITYBRAND
COLLABORATION
Shaping the future of your company
CUSTOMER
Justin CooperChief Innovation + Marketing Co-Founderjcooper@thinkpassenger.com
Justin WillsVP, Strategy + Innovationjwills@thinkpassenger.com
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Let’s start by dispelling some myths
Advocacy is not a media buy
Community is not a technology
Insights are not anonymous
Innovation is not exclusive
Advocacy is not a media buy
Community is not a technology
Insights are not anonymous
Innovation is not exclusive
Advocacy is not a media buy
Community is not a technology
Insights are not anonymous
Innovation is not exclusive
Advocacy is not a media buy
Community is not a technology
Insights are not anonymous
Innovation is not exclusive
Advocacy is not a media buy
Community is not a technology
Insights are not anonymous
Innovation is not exclusive
don’t have to be perfectBrands
Brand Management
Product Development
Conversational Marketplace
Brand Management
Product Development
Conversational Marketplace
brand and products
People are talking abouttheir experiences with
YOURevery day.
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only these conversations are happening
withoutYOU+
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Without access to these conversations, you are still making decisions based onwhat you think your customers want.
A Pop Quiz
Who will shape the future of your company?
You
Your Customer
Who will shape the future of your company?
You
Your Customer
You+Your Customer
An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
Jack WelchFormer Chairman and CEO of General Electric
Bloomberg News
How do we harness this
?Intelligence
Collective
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How do we harness this
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CUSTOMERCOLLABORATION
The Opportunity { {
stakeholders & peers - across social, geographic and organizational Changing the way your company connects its customers,
boundaries - to help you make more informed business decisions,
Customer Collaboration
innovate more rapidly and keep up with the marketplace.
Customer Collaboration
Ongoing collaboration with your customers leads to
embraces change
A more relevant, focused, informed company that
Where do you begin?
Collaboration begins with an objective,
and becomes a conversation.
can be...objectives
• Improve the fit and function of your products• Generate new ideas for your existing customer programs • Collaborate with your representatives in the field (sales, distribution)• Test and refine new programming and/or marketing• Support a new product launch across divisions• Keep your brand relevant by spotting new trends• Allow geographically disparate executives to evolve your business strategy• Keep your corporate culture consistent, "stay small" as your company grows• Understand your customer archetypes
Why will your customers participate?
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•access to the company and the ability to
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influence changefrom the outside in.
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influence changefrom the outside in.
What’s the value to you?
Contextualinsight
A timely, relevant perspective
Mutually inspired innovation
A shared desire for meaningful change
AuthenticAdvocacy
An informed message from a trusted source
Tomorrow you can shape the future of your business with your
Todayyou talk to your colleagues about the state of your
customersbusiness
Join the Conversation™
CustomerCollaboration.org
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