pt 2 - 9 proven sales secrets every optician should be utilising in 2017 to ensure a reliable stream...

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I Am the Resurrection8:13The Stone RosesThe Stone Roses (20th Anniversary Legacy Edition) [Remastered]Rock0I Am the Resurrection8:13The Stone RosesThe Stone Roses (20th Anniversary Legacy Edition) [Remastered]Rock0

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Who owns an Apple product? Hand up?Keep yours hands up if you own a MacBook [like his] or an iMac? WHY?Because theres nothing else like it!!!!DOES IT MAKE YOU HAPPY?5

I USE A PC IN THE OFFICE ..BUT IF I HAD TO CHOOSE GOODBYE WINDOWS6

BMW i3 first massed produced carbon carNo wriggle room on the price the price is the priceBMW largest producers of carbon for the automotive industry this means they manage the quality7

WHATS THE FIRST QUESTION YOU ASK SOMEONE WHOS JUST GOT BACK FROM PARIS? 14

IF YOU WANT THIS GIVE ME YOUR BUSINESS CARD AND WRITE 65 ON IT29

HOWEVER WHATEVER YOU DO TO MAKE YOURSELF DIFFERENT IT ABSOLUTELY MUST ADD VALUE TO THE BUYER. BEING DIFFERENT FOR DIFFERENCE SAKE ISNT ENOUGH [PICK SOMETHING UP OFF A TABLE]

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Q WHO KNOWS THE DOMINOS PROMISE?34

THE UKs FAVOURITE CAR BUYING WEBSITEAUDI R8 VIDEO NEXT35

WHEN CREATING THIS UTTERLY SED PROP YOU NEED TO FIRST NAIL DOWN EXACTLY WHO YOUR IDEAL TARGET CLIENT ISPAGES 16 + 17 COVER THISAUDI VID NEXT36

AUDI VIDEO NEXT37

WHATS THAT ADVERT SAYING?WHO IS IT APPEALING TO?38

EVERYTHING YOU SAY ABOUT YOUR BUSINESS COMMUNICATES SOMETHING ABOUT YOU OR YOUR BUSINESS39

OVER THE PAGE TO 18 + 19 WE HAVE A SIMPLIFIED VERSION OF WHAT I BELIEVE TO BE THE MOST IMPORTANT ASPECT OF BUSINESS

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2 MINUTE AUDIO52

Safeguarding your customers money so they feel safeThe worst that can happen is I get my money back54

Philippe Petit 6TH August 197455

BIZ CARD LOVETHERES A LOT OF REASONS FOR PEOPLE NOT TO SPEND MONEY WITH YOU SO DOES IT MAKE SENSE TO DO EVERYTHING YOU CAN TO COMFORT THEM, TO REASSURE THEM, PUT THEIR MINDS AT REST?59

The problem with guarantees isWHAT?62

BIGGERST ONE IS INSURANCEWHOS HAD A CLAIM TURNED DOWN? OR HAD TO FIGHT FOR A SUCCESSFUL CLAIM?63

1.30 AUDIO83

Ive printed some suggestions for you on page 2284

This is THE most important aspect of this conversation were having here today. You can have some customers, an average product, with no guarantee85

Im not talking about following up like your competitors do, Sorry to bother you, its been 2 years since you last had your eyes examined, ..86

When anyone says, Tim, Id like some new clients, I say straight back to them, WHATS WRONG WITH THE ONES YOUVE ALREADY GOT?87

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2 MIN AUDIO111

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NEXT SLIDE - AND ONE FINAL THOUGHT ABOUT STAYING IN TOUCH113

Emails are far less believable. WHY? Because of the new generation of spammers out there. Before there was junkmail, but it never as threatening or so underhand. Compared to todays illegible and nave attempts to con you, at least junk mail had a level of honesty to it. This is our company name and address. Here is our product and 6 pages of why you should invest in an awning for your house

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3 CHOICES YOURSELF, OUTSOURCE OR EMPLOY

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Time, finite supply. So making it fast is vital. Who in here likes long jobs? Thought as much.

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Doing a little and often Ive found is key, and occasionally having a large blitz. Then for those large jobs take yourself away for a weekend. Its what a mate I call

sO how about 30 minutes a day FOLLOWED BY..118

.. FOLLOWED BY hour on a Saturday?

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Then for those largeR jobs I OFTEN LIKE TO TALK IT THROUGH WITH SOMEONE WHOSE OPINION I TRUST. 120

Bizniz Boosta Weekenda arrive on a Friday afternoon at 4pm, leave midday Monday or when youre finished.

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So, does what weve just covered work? 123

TO HELP YOU MKE A MASSIVE STEP FORWARD IN 30 DAYS IN WANT TO HELP YOU PERSONALY 1-2-1 NO CHARGE124

IF YOU DONT LIKE SELLING THEN YOU NEED THIS BECAUSE THIS MAKE SELLING EASIER. 126

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Be prepared to fall. We get stuck on our marketing projects because were scared to fall down. Scared of how itll look to others. When you fall flat on your face you make progress. SO FOR THE NEXT 30-DAYS G AHEAD AND FALL = FALL FORWARDS!!!!! [point to closing person]

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Be prepared to fall. We get stuck on our marketing projects because were scared to fall down. Scared of how itll look to others. When you fall flat on your face you make progress. SO FOR THE NEXT 30-DAYS G AHEAD AND FALL = FALL FORWARDS!!!!! [point to closing person]

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STONE OASIS NEXT133

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