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Proven Tactics For Generating Qualified Leads
Bonus Distribution at
World of Concrete, ICUEE and GIE-Expo
2018 compact equipment Reader STUDY Results
2019 Editorial Calendar
Digital Options To Help You Acquire More Customers
compactequip.com
2019 Media Kit
Compact Equipment is the industry-leading trade publication for the small, tool-carrying construction machinery markets. Our cutting-edge editorial content is enjoyed on multiple media channels — print, web, email, webinars, social media, seminars and beyond. Our readers are professionals in the construction and landscape industries — contractors, machine operators, equipment owners, fleet managers, rental houses, municipalities and even the manufacturers themselves.
Our editorial focuses on machine operation, analysis and upkeep for attachment-takers like skid steers, compact excavators, utility tractors, wheel loaders, compact telehandlers and beyond. We also focus on attachments and implements, OEM systems (from engines to tires), vocational trucks, hand tools and business issues that range from sector analysis and
management advice to telematics and grade control systems.
Compact Equipment offers marketers the industry’s best opportunity to reach owners and operators of small, attachment-wielding construction equipment. The fastest growing segment of construction machinery! Compact Equipment’s print magazine, website and e-newsletter feature top-tier technical content that tradesmen and women can find nowhere else, influencing the buying decisions of equipment purchasers in the construction and landscape markets. Rest assured, we know our stuff, because we actually get out in the field and learn about it.
Keith Gribbins Associate Publisherkgribbins@benjaminmedia.com
From the Editor
2
18 years of experience covering the construction, landscape, ag and rental equipment industries
Attended 100s of equipment product launches all over the world
Comfortable operating everything from telehandlers and tractors to wheel loaders and excavators
A veteran of six CONEXPO-CON/AGGs and five baumas (those giant construction trade shows that only happen every three years)
Favorite machine to operate: excavators and prefers backhoe pattern
Favorite subject matter: off-highway diesel engines
From day one, the original editor and content creator for Compact Equipment
Editor StatsKeith Gribbins, Associate Publisher
Compact Equipment is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.
10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com
Readership
193,336*Average Monthly Reach
93%Direct Request Subscribers
The choice of compact equipment owners & operators!
743Circulation - Digital*
35,291Circulation - Print
Magazine
70,582Circulation - Pass Along*
45,108 Average Pageviews
per Month
22,904 Average Users per Month
Website
8,884 Average Distribution
eNewsletter
8,750+ Followers @CompactEquip*
3
Member
*Publisher’s Own Data
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Compact Equipment subscribers plan to purchase the following equipment in the next 12 months*
Skid Steer Loader
Compact/Mini Excavator Compact Track Loader
Utility Vehicle
Compact Backhoe
48%
46%
31%
28%
24%
Compact Tractor
Compact Wheel Loader
Compact Tool Carrier (Compact Utility Loader)
Compact Telehandler
Other Tool Carrier
24%
20%
19%
15%
15%
Readership
50.6%Construction
28.9%Landscape/Snow
Removal/Environmental
Business/Industry
*Publisher’s Own Data
4.8%Agriculture
4
8.6%Government/Public Works
7.2%Other/Dealer/
Rental/Industrial
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
5
After seeing an ad in Compact Equipment, 99% of respondents reported one or
more of the following:
Reader StudymediaView Pro study conducted by Baxter Research Center
Liked one or more ads
Associated ads with respective brands Have improved opinion
Became newly aware of a product/service
96%
91%
88%
84%
of respondents indicated that after seeing an ad in Compact Equipment they, or someone in their organization, have taken, or are likely to take, one or more of the following purchasing actions:
Preliminary Buying Behavior Active Buying Behavior
79%
42% Visit advertiser’s website
41% Save the ad
27% Discuss the advertised product/service with colleagues
8% Contact a salesperson
41% Consider purchase
26% Try or sample advertised product/service
20% Recommend or specify
9% Purchase
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
6
Frequency4 of 4 most recent issues – 72%3 of 4 most recent issues – 17%2 of 4 most recent issues – 8%1 of 4 most recent issues – 3%
Time Spent Reading
30 or more minutes - 60% 15-30 minutes – 33%
Less than 15 minutes – 7%
Respondents Rate Compact
EquipmentPersonal Favorite -17%Very Important – 25%
Important – 44%
How Often Each Issue is Read
4 or more times – 24%3 times – 42%2 times - 31%1 time – 3%
Reading Habits:Respondents report that they pass along their issues of Compact Equipment to a mean number of 2 other professionals for a total pass along readership of 70,582.
More respondents recalled seeing 2-page spread and full-page ads than fractional sized
ads. Ad scores by size:
Two-page spread ads
Full-page ads One-half page ads
One-quarter page ads
91%
78%
76%
65%
Reader StudymediaView Pro study conducted by Baxter Research Center
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
The ICUEE Issue
Skid Steer Buyer’s Guide
7
Editorial CalendarRyan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
JANUARY
Topics: • Skid Steers• Diesel Engines• Trenching and Microtrenching • Concrete Equipment (from Screeds to
Rollers)
Attachments: Hammer and Breaker Attachments
Hand Tools: Concrete Cutters and Saws
Product Showcase: World of Concrete Preview and Showcase
Bonus Distribution: World of Concrete, Jan. 22-25, Las Vegas
Mail Date: Jan. 15
Insertions: Dec. 1
Materials: Dec. 15
Compact Excavator Outlook
FEBRUARY
Topics: • Compact Excavators• Compact Wheel Loaders• Compressors• Light Towers
Attachments: Graders and Grade Control Systems
Hand Tools: Welding
Product Showcase: Compact Excavators
Mail Date: Feb. 8
Insertions: Jan. 1
Materials: Jan. 15
MARCH
Attachment Buyer’s Guide: A special edition guidebook aimed at
attachments and implements for:
1. Skid Steers/Compact Track Loaders
2. Mini Excavators
3. Compact Wheel Loaders
4. Compact Tool Carriers
5. Compact Tractors
Mail Date: Mar. 15
Insertions: Feb. 1
Materials: Feb. 15
Utility Vehicle Guidebook
APRIL
Topics: • Utility Vehicles• Generators• Compact Telehandlers • Tracks and Tires
Attachments: Brooms and Sweepers
Hand Tools: Compaction Equipment
Product Showcase: UTV Showcase
CE’s Annual Ad Study:Free Ad Study with 1/2 page or larger ad
placement
Mail Date: Apr. 5
Insertions: Mar. 1
Materials: Mar. 15
Compact Track Loader Spotlight
MAY
Topics: • Compact Track Loaders• Undercarriages • Compact Tractors• Diesel Engines
Attachments: Augers and Auger Drives
Hand Tools: Small Gas Generators
Product Showcase: Welding and Tractor Showcases
Mail Date: May 9
Insertions: Apr. 2
Materials: Apr. 16
Aerial Lift Equipment Issue
JUNE
Topics: • Aerial Lift Equipment• Rental Outlook • Scissor Lifts • Crawler Booms • Compact Telehandlers • Vertical Lifts
Product Showcase: Aerial Lift Equipment
Mail Date: Jun. 6
Insertions: May 1
Materials: May 15
JULY/AUGUST
Spec Book Special Edition: Detailing the products and specifications
for seven machine categories:
1. Skid Steers
2. Compact Track Loaders
3. Compact Tractors
4. Compact Excavators
5. Utility Vehicles
6. Compact Tool Carriers
7. Compact Wheel Loaders
Mail Date: Jul. 25
Insertions: Jun. 10
Materials: Jun. 17
SEPTEMBER
Topics: • ICUEE• Compact Wheel Loaders • Ride-On and Walk-Behind Trenchers• Compact Excavators • Grade Control Systems and Attach-
ments
Hand Tools: Welding
Product Showcase: ICUEE Showcase
Bonus Distribution: ICUEE, Oct. 1-3, Louisville, Ky.
Mail Date: Sept. 12
Insertions: Jul. 30
Materials: Aug. 6
Landscape and Snow Issue
OCTOBER
Topics: • Landscape and Snow• Utility Vehicles • Compact Tractors• Compact Track Loaders
Attachments: Snow-Focused Implements
Hand Tools: Snow Throwers
Product Showcase: GIE+EXPO Preview and Product Showcase
Bonus Distribution: GIE+EXPO Landscape Show, Oct. 16-18, Louisville, Ky.
Mail Date: Oct. 15
Insertions: Aug. 20
Materials: Sept. 3
NOVEMBER/ DECEMBER
Topics: • Innovative Equipment of the Year• Best Attachment Awards • Skid Steers
Hand Tools: Pumps
Product Showcase: 2019 Products of the Year Showcase
Mail Date: Nov. 21
Insertions: Oct. 8
Materials: Oct. 15
8
Website
*Please note, background skins are not guaranteed to show on mobile devices and tablets
Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.
compactequip.com
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Branded Background Skins* ....................$13,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.
Leaderboard Banner ................................................... $100 728 x 90
Large Leaderboard Banner ........................................ $110 970 x 90
PushDown Banner ....................................................... $135 970 x 90 Banner expands to 970 x 250
Standard Banner ............................................................ $65 300 x 250
Skyscraper Banner ......................................................... $95 300 x 600
Interstitial Ad ................................................................ $220 600 x 400 Ad pops up while a user is browsing between pages.
Inline Banner ................................................................. $135 300 x 250 Appears within the natural flow of editorial content on run of site.
Banner Advertising CPM Net Rate
45,108Average Pageviews per Month
22,904Average Users per Month
9
eNewsletter
Weekly Compact Equipment eNewsletter Distributed every Wednesday
8,884Average Distribution
Your Banner Ad Here
Your Banner Ad Here
Banner Ad Size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Advertorial:• Headline• 25 words and image/logo• Provide URL address for link
Rates (NET)
Specs
Banner Advertisement $1,400 per month
Advertorial $500 per issue
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Ad included in each weekly eNewsletter
Distributed the first Friday of every month
Average distribution: 8,432*
Distributed the second Friday of every month
Average distribution: 8,435*
Distributed the third Friday of every month
Average distribution: 8,202*
Distributed the fourth Friday of every month
Average distribution: 8,368*
10
Vertical eNewsletters
One exclusive sponsor per issue!
Your Banner Ad Here
Your Logo HereDistributed 1X per month
Banner Advertisement Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Specs
Rates (NET)
Skid Steer News $990 per issue
Excavator News $990 per issue
Attachment News $990 per issue
UTV News $990 per issue
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
*Average distribution stats based on June 2018 BPA audit statement
11
Native Advertising
Statistics From Adweek, 4/17/2017
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Contact your sales representative for rates.
Your content remains in the top 10 stories on the homepage for
duration of your program.
Homepage Newsfeed eNewsletter Content Twitter Posts
Your content included for the duration of your program.
Your content is tweeted regularly over the duration of your program.
With Compact Equipment’s Native Advertising Program, your content will appear like a news story within the natural layout of Compact Equipment’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.
Viewers spend almost as much time on native ads as they do on editorial content.
Native advertising has been shown to increase brand lift by
82% If native ads include rich media, conversion rates could go up to
60% Statistics From Adweek, 4/17/2017
1,900+Average Users per Month
8,884Average Weekly Distribution
8,750+Followers @ CompactEquip
Digital Edition Landing Page Landing Page Ad Sizes/Specs:
• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and .tif. 300 dpi.
12
Digital Edition
Compact Equipment Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It’s the first thing a reader will see when they open the digital edition.
• Ad is specific to an issue and will always remain a part of the issue in the archives.
• Can be designed to look like a web page adding images, links, video, etc.
• Digital Edition Landing Page ads are visible on desktops and mobile devices.
• Your company will be recognized as an issue sponsor in the digital edition email notification.
Compact Equipment Digital Edition Analytics:
2018 Stats (Jan-June)* Average per issue*
Unique visitors 749 125
Issue views 1,517 253
Pageviews 23,604 3,934
Your Ad Here
Digital Edition Landing Page $300 per issue - Full page
$400 per issue - Spread
Play Video Hyperlink $100 per issue
Advertisement Hyperlink $50 per issue
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
743Total Digital Edition
Subscribers*
Rates (NET)
*Publisher’s Own Data
13
Playbook
Work with the Compact Equipment editors to create an exclusive, customizable
Playbook with content centered around your products, technology and/or company.
The Playbook will be a downloadable, topic-specific guide that includes the latest
news and market analysis, along with content and ads from your company.
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Product Frequency Total Reach Value (NET)
Compact Equipment eNewsletter advertorial
4X8,884 average distribution
x 4 issues = 35,536$1,400
½ Page, 4/C ad in Compact Equipment
1X35,291 circulation x 2 issues = 35,291
$4,717
300 x 250 ad on CompactEquip.com
12 Months15,000 impressions
x 12 months = 180,000 $9,900
Tweets from @CompactEquip
4X8,750 followers
x 4 tweets = 35,000$400
Compact Equipment Special Report email blast
1X 17,000 distribution $5,440
Professionally designed Playbook featuring your brand (PDF format)
$5,000
Total: 302,827 $26,857
Your Net Rate: $20,000
Qualified LeadsThe Playbook will be available on CompactEquip.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.
Promotional CampaignThe Compact Equipment Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.
14
Maximum Exposure Options
STAND OUT from the crowd with these high exposure advertising options.
Cover Options: The front cover is the most visible page of a magazine, designed to draw the reader’s attention. Take advantage of this prime real estate with a special cover option.
Cover Flap Gatefold
Give the readers something extra.
Ride Along Outsert: Let the power of Compact Equipment’s brand carry the load for your next direct mailing.
Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.
Other Special Advertising Options:
• Printed Polybag• Poster• Fold-Out Tabs• Business Reply Card
French Door
Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine. Thus, it is impossible to ignore your advertisement.
Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.
Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Contact your sales representative
for rates.
15
RatesDigitalWebsite (CPM NET RATE)
Standard Banner (300x250) $65
Skyscraper Banner (300x600) $95
Leaderboard Banner (728x90) $100
Large Leaderboard Banner (970x90) $110
PushDown Banner (970x90) $135
Inline Banner (300 x 250) $135
Interstitial Ad (600 x 400) $220
Branded Background Skin $13,500 Annual
Regional Impressions available. Contact your sales representative for more details.
Twitter (NET)
Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.
Rate $100 per tweet
Weekly eNewsletter (NET)
Banner Advertisement $1,400 per month
Advertorial $500 per issue
Monthly eNewsletter (NET)
Skid Steer News $990 per issue
Excavator News $990 per issue
Attachment News $990 per issue
UTV News $990 per issue
Print (Ad appears in Print & Digital Editions)
Display Ads (4-COLOR, GROSS)
1X 3X 6X 9X 12X
Spread $14,190 $13,880 $13,640 $13,370 $13,110
Full Page $8,540 $8,425 $8,290 $8,120 $7,980
2/3 Page $7,010 $6,845 $6,785 $6,600 $6,500
1/2 Page Island $6,250 $6,120 $6,065 $5,945 $5,865
1/2 Page $5,550 $5,330 $5,115 $4,910 $4,710
1/3 Page $4,450 $4,390 $4,270 $4,180 $4,040
1/4 Page $3,765 $3,160 $3,090 $3,020 $2,900
Cover Rates (4-COLOR, GROSS)
1X 3X 6X 9X 12X
2nd Cover (Inside Front) $8,915 $8,730 $8,560 $8,380 $8,210
3rd Cover (Inside Back) $8,610 $8,445 $8,255 $8,090 $7,925
4th Cover (Back Cover) $9,600 $9,405 $9,215 $9,030 $8,845
Inside Front Cover Spread $16,370 $16,045 $15,710 $15,380 $15,055
Equipment Connection Rates (4-COLOR, NET) Classified (NET)
Full Page Ad $2,730 Rate $260 per Column inch
1/2 Page Ad $1,835
1/4 Page Ad $1,315
1/8 Page Ad $360 Digital Edition (NET)
Digital Edition Landing Page $300 per issue - Full page
$400 per issue - Spread
Play Video Hyperlink $100 per issue
Advertisement Hyperlink $50 per issueRyan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Do you want a cost-effective, consistent way to reach compact equipment owners and operators?
The Equipment Connection is an advertising section
designed to help you sell your products and services and
increase brand recognition on a low-budget.
16
Equipment Connection
Full Page Ad $2,7301/2 Page Ad $1,8351/4 Page Ad $1,3151/8 Page Ad $360
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
www.compactequip.com 41
AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41
ASV ........................................................................asvllc.com/more ..........................................................13
BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40
Case Construction .................................................CaseCE.com .................................................................5
Dominion ..............................................................depparts.com ...........................................................40
Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35
GIE+Expo ..............................................................gie-expo.com ..............................................................17
ICUEE ....................................................................icuee.com ....................................................................43
Kawasaki ...............................................................kcmcorp.com ..............................................................15
Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44
NUCA ....................................................................nuca.com ....................................................................11
Perkins Engines .....................................................perkins.com/syncro .......................................................3
Trimble ...................................................................construction.trimble.com/digbetter ...............................7
Wacker Neuson .....................................................wackerneuson.com .......................................................2
COEQ_40-44.indd 41 6/1/2017 3:01:08 PM
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
th21992 - 2017
th21992 - 2017
th2
*Shipping and handling not included. Selling Price subject to change without notice.
3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m
COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
1/2 Page Ad
1/4 Page Ad
1/8 Page Ad 1/8 Page Ad
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
th21992 - 2017
th21992 - 2017
th2
*Shipping and handling not included. Selling Price subject to change without notice.
3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m
COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
1/2 Page Ad
1/8 Page Ad
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
th21992 - 2017
th21992 - 2017
th2
*Shipping and handling not included. Selling Price subject to change without notice.
3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m
COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
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APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
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COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
1/8 Page Ad
1/4 Page Ad
Full Page Ad: 7 1/8” X 9 3/4” 1/2 Page Ad: 7 1/8” X 4 3/4” or 3 3/8” X 9 3/4” 1/4 Page Ad: 3 3/8” X 4 3/4” or 7 1/8” X 2 1/4” 1/8 Page Ad: 3 3/8” X 2 1/4”
Specs
Rates (4-COLOR, NET)
Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*
*This includes a 1/8” (.125”) bleed on each side.
1/6 Page Horizontal
Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875
Print Specs
Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Advertising Editorial
Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia
1/6 Page Vertical
Inches: 2 3/16 x 4 7/8Decimal: 2.1875 x 4.875
1/4 Page Horizontal
Inches: 7 x 2 3/8Decimal: 7 x 2.375
1/4 Page Square
Inches: 3 3/8 x 4 7/8Decimal: 3.375 x 4.875
1/3 Page Square
Inches: 4 1/2 x 4 7/8Decimal: 4.5 x 4.875
1/3 Page Vertical
Inches: 2 3/16 x 9 3/4Decimal: 2.1875 x 9.75
1/2 Page Horizontal
Inches: 7 x 4 7/8Decimal: 7 x 4.875
1/2 Page Island
Inches: 4 1/2 x 7 1/2Decimal: 4.5 x 7.5
1/2 Page Vertical
Inches: 3 3/8 x 9 3/4Decimal: 3.375 x 9.75
2/3 Page
Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75
Bleed - 1/8” on each side: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.
Page Edge (Trim) - 8” X 10 1/2”
Safety - 1/4” in from trim*: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.
*Allow a safety of 3/8” for borders
Advertising MaterialsAds are produced using computer-to-plate technology.
Digital FilesAccepted File Formats: All files should be PDF or PDF/x1a. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Fonts should be outlined when possible.
Color Space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.
There is a minimum additional charge for Ad Creation/Modification $75/hour
InsertsPlease call for pricing.
Special PositionsGuaranteed only with a 10% extra charge added to space rate.
Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.
Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.
Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.
Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.
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Ryan Sneltzer330-315-2114 rsneltzer@benjaminmedia.com
Hannah Schiffman330-315-2135hschiffman@benjaminmedia.com
Advertising
Keith Gribbins330-315-2197 kgribbins@benjaminmedia.com
Editorial
18
Digital SpecsDigital Specs Digital Edition Landing Page
Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps
and .tif. 300 dpi.
eNewsletter Specs Weekly Compact Equipment
eNewsletter
Banner Advertisement Size: 580 x 80 (72 dpi)
Advertorial• Headline• 25 words and image/logo• Include URL link
Monthly Vertical eNewsletters
Banner Advertisement Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.
Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)
• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)
• Please note, background skins are not guaranteed to show on mobile devices and tablets
• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.
Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)
PushDown Banner 970 x 90 (Banner expands to 970 x 250)
Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)
Standard Banner 300 x 250
Skyscraper 300 x 600
Interstitial Ad 600 x 400
Inline Banner 300 x 250
300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files
will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags
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