prospect road main street or arterial road? mark goldstone chief executive officer city of prospect
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Prospect Road
Main streetor
Arterial road?
Mark GoldstoneChief Executive Officer
City of Prospect
Churchill Road
23,300 v/d
Main North Road
49,700 v/d
City of Prospect
Prospect Road
23,500 v/d
City of ProspectEconomic Development
• Underlying strategy – rate income• Resources• Director position - Business & Economic
Development• Activity/Outcomes/Expectations
•
Prospect Road circa 2010
Prospect Road now
Prospect Road now
MASTER PLANNING
Setting the Vision• Master Plans• Strategic Plan• Economic Development Plan -
Digital Economic Strategy
Prospect RoadKey Directions
1. The Heartbeat of the Inner North2. Cultural & Entertainment Hub3. Public Transport Corridor4. Mixed Use & Eclectic5. Vibrant
Prospect Road Upgrade• Re-sheeting request• Kerb and Gutter upgrade• Places for People funding
– Master planning and subsequent construction
• Widespread community engagement• Focus on the place – not the road
Precinct 6 Regency Road Gateway
Precinct 5 Percy Street Precinct / Node
Precinct 4 Northern Residential Precinct
Precinct 3 Village Heart
Precinct 1 Fitzroy Terrace Gateway Residential Precinct
Precinct 2 St Helens Precinct
Village Heart
Prospect Road Challenges• DPTI’s focus on traffic movement over
pedestrian movement• Restrictive DPTI requirements - road design
– Bike lanes– Bollards– Limited options for traffic control - no Zebra
Crossings• Local traders: car parks v. outdoor dining
DPTI Partnership• Squeaky wheel • Lobbying of
Senior staff• Ministerial
intervention• Structured
meetings
• Continual follow up
• Uninformed DPTI staff
• Persistence• Outcome
• $1.5 M Village Heart (Council)• $1.5 M (State) • Works commenced February 2011• 9 months to construct
Prospect RoadVillage Heart
Construction ... night works
Construction.... night works
Construction – trader impacts
... a people friendly road that is framed by attractive medium to high density housing in some areas and local character houses in others, all within a short
distance of cafes, interesting and eclectic boutique shops, daily shopping needs, offices...
‘PULSE’ (blossoms) public art
Outdoor dining = Active streets
Council vision:Pedestrian focussed crossing points
Outcome? Motorist focussed pedestrian
activated crossing $$$
Tourrific Prospect Street Party
Santos Tour Down Under 2012 Stage Start
Highs
• Internal project management• Design process and quality• Use of and influencing consultants• Partnership with State Government• Bollards• Plantings• Unique Artwork – Advisory Board• EM education• Economic activity uplift (no vacancies)
Lows
• Cost and financial impact on council• Deferral of other capital works for 2 years• Elected Member support/Local Government
elections• Disruption to traders• Community/resident resentment/acceptance• Bollards• NBN costs
• Ministerial DPA in partnership with Council• Council Workshops• Study tour
Council Corridor Rezoning
Education• Scale - relationship to street• Setbacks – front, rear & side• Configuration• Site coverage• Overshadowing
• Community Campaign• Council Elections• Council By Elections
• Multiple awards• Farmers Market• Trader facade upgrades• Media activity• Reputation and brand shift
The “Spin offs”
• Cost & financial impact • Elected Member support/Local
Government elections• DPTI• Disruption to traders• Community fears/acceptance
Lessons
Thank you
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