promoting the combined federal campaign with social media

Promoting the CFC with Social Media

 byAri Herzog

 Principal and Online Media Strategist

Ari Herzog & Associates 

August 17, 2009

Who am I?

"The message is not about the charity. The message is about why the messenger cares."

- Katya Andresen, Network For Good

WEB 1.0 • Read only • Top down• Knowledge management• Computing • Bacteria

WEB 2.0• Read/write• Bottom up• Knowledge sharing• Cloud computing • Virus

Please clap your hands.

Don't stop until I say stop.

"At the end of the day, it's not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it." - Tim O'Reilly,Government Thinking About Web 2.0

Sylvia Sweets Tea Room, corner of School and Main streets, Brockton, Mass.

• Uploaded January 8, 2008 with assorted notes, subjects, call number, etc.

• 20+ comments from Jan 2008 to March 2009

Library of Congress on Flickr• Internal meetings began early 2007• Zero staff members worked full-time on this project!• Purchased a Flickr Pro account at $24.95/year • Developed a custom upload app w/ java and marc4j• 1-time cost of 222 hours of tech programming over 6

months• Uploaded 3,100 photos in January 2008• Ongoing costs involve a 7-member team, equivalent to 1

FTE (including tracking LOC photo usage on external blogs, communications, etc)

…24 Hours Later

• All 3,100+ photos viewed • 392,000 views on the photostream • 650,000 views of photos • 1.1 million total views on LOC account • 420 photos had comments • 1,200 photos were favorited

…9 Months Later:• 5,621 photos as of 3/19/09• 15 WW1 panoramas (in remembrance of Veteran’s Day

coordinated with other Commons members) • 10M+ views, 7,166 comments, and 67K+ tags • Site averages 500,000 views a month • Flickr members favorited 79% of photos• Since March, 50 photos from the Bain News Service

collection are added each Friday • Between Jan - May 2008, average LOC PPOC websites

rose 20% per month, compared to 2007

Connected

Transactional: G2C(pay taxes, renew

licenses,2-way comm, 24x7)

Interactive(download forms, apps,

and portal)

Enhanced(archived links to regulations, reports, newsletters)

Emerging(website, links, static)

Top 10 UN Member Nations

1.Sweden2.Denmark3.Norway4.USA5.Netherlands6.Republic of Korea7.Canada8.Australia9.France10.United Kingdom

UN: Best Practices• EU's Debate Europe

http://europa.eu/debateeurope/index_en.htm• Brazilian House of Representatives - online debates

http://www2.camera.gov.br/popular• Iceland Ministry of Social Affairs - online chat

http://www.felagsmalaraduneyti.is/radherra• Ireland - gov procurement portal

http://www.e-tenders.gov.ie• Malta Health Ministry – online health card apps, med ency, anim

lessonshttp://www.ehealth.gov.mt/article.aspx?art=90

• Netherlands e-Citizen Charterhttp://www.govtech.com/gt/articles/104894

Best practices to look at...

• Smithsonian Institution: 20 blogs, 17 podcasts, 29 twitter feeds, youtube and flickr channels: http://www.si.edu

• NASA: http://nasa.gov• EPA: http://epa.gov• GSA/Govgab: http://blog.usa.gov/roller/• NWF: http://www.nwf.org/about/blogs.cfm• American Red Cross: http://www.redcrosschat.org

If you get lost...   

Ari Herzogariherzog@gmail.com

 502.437.9641

Twitter/Skype: ariherzogwww.ariherzog.com