profile - synergy marcom

Services

Integrated

Marketing Communi

cation (IMC)

Customer Response Managem

ent(CRM)

Managed Manpower Services

(MMS)

Integrated Brand

Activation (IBA)

Design & Content

Verticals

IMC Services

Venue Selection & Suggestion

3rd Party Procurement

Guest Coordination

Event Fabrication

Artist management & Entertainment

Thematic Deco

Technical Solutions

Communicative Deco (Brand

Collaterals)Post Event Analysis

Client Distributor

Enterprise

Mid Market

SMBs

SOHO

Channel Partners End Customers

Multi-disti offsiteChannel launches,Channel trainings, Channel meets

Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites

Loyalty programs, reward programs, contests

Loyalty programs, Reward programs, Contests, Channel schemes

Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories

Events

BusinessEnhancement Services

Content WritingSoftwareDevelopmentGraphic Design

Supporting Services and in-

house Resources & Expertise

Database

IMC Services

IMC ShowcaseDealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience

Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.

Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.

IMC Gallery – Events

IMC Gallery – Themed Events

IMC Gallery - Entertainment

IMC Gallery – Exhibition Stalls

CRM Services 20 FTEs product team for up

gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.

30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.

20 FTEs RSVP team to ensure event attendance

Dedicated knowledge center facilities

Dedicated Program manager and HR

CRM – Lead Generation Program

CRM – Snapshots

Predictive Dialer for auto call allocation to agents

Call logging technology, records each calls dialed from agent stations.

State of art delivery center accommodating 30 FTEs

Dedicated Program Manager, QC and QA team for each project.

Complete database support Supported by high speed PRI (E1) lines for

optimum up-time & voice clarity.

MMS ServicesChannel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.

Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country

Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.

Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.

Where Are We?Brand Vision/Mission

Strategies/TacticsBrand Foundation

Brand Platform

Creative BriefBig Ideas

Creative Expressions

ArchitectureTone/FeelElementsExecution

Planning(Foundatio

n)

The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.

Communicating

(Briefing)

Execution(Aligning

w/strategy)

IBA Services

IBA Services

Canter Activation

Mall Activation

College Activation

School Activations

Residential Activations

Corporate Activation

Public Transport Branding

In-Shop Branding

Corporate Gifting

Merchandising & Give Aways

Outdoor Media & Branding

Rural Campaigns

IBA ShowcaseA mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.

A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings

A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.

IBA Gallery – In Store

IBA Gallery – In Store

IBA Gallery – In Store

IBA Gallery – In Store

IBA Gallery – Street Kiosk

Castrol FIFA LCV Road Show Activity 2010

IBA Gallery – Retail

IBA Gallery – News Paper Insert

Castrol FIFA LCV Road Show Activity 2010

IBA Gallery – Canter Branding & Activation

Canter Designs

IBA Gallery – Canter branding & Activation

IBA Gallery – Corporate Activation

Fire & Safety Association of India

IBA Gallery – School Contact

Nestle POLO

IBA Gallery – College Activation

IBA Gallery – Residential Activation

Eureka Forbes Aquaguard Promotion

IBA Gallery – Residential Activation

Godrej LED TV

IBA Gallery – Mall Activation

Indian Cricket League

IBA Gallery – Mall Activation

HSBC Bank

IBA Gallery – Mall Promotion

IBA Gallery – Corporate Gifting

We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

Design & Content - Standees

Design & Content - EDM

Design & Content - Stalls

Design & Content - Stages

Clientele

IT Space Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers

Clientele

Generic Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors

Thank You!

Mumbai Offices:

Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivili - EastMumbai – 400 101

Operations: 401, Shanti Sadan, Dadabhai Road, Ville Parle - West , Mumbai – 400 056

Telephone : 022 – 6561 3521Fax : 022 – 6645 9329Email : info@synergymarcom.inWebsite : www.synergymarcom.in