professional best practices: using social media to generate pr
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Cleveland Social Media Club
Professional Best Practices : Using Social Media to Generate PR
Christina Klenotic
Dix & Eaton
June 24, 2009
2
Types of Professional Social Media Applications for PR
Media/Blogger relations
Event promotion
Crisis response
Customer service
Thought leadership
What else?
3
Media/Blogger Relations
Journalist blogs, Twitter accounts provide opportunities for interaction– Establish yourself as a source
• Read and comment, when appropriate
Source: The Bad Pitch Blog
4
Media/Blogger Relations
Social media releases
New opportunities to extend visibility
– Digg.com: rate a story
– Facebook: post a link or video
– Twitter: link to a story
6
Crisis Response
8
Thought leadership
9
What else?
Cleveland Social Media Club
Professional Best Practices : Using Social Media to Generate PR
Christina Klenotic
Dix & Eaton
June 24, 2009
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