product seduction: a luxury experience
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PRODUCT SEDUCTIONA LUXURY EXPERIENCEJune 18, 2008
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UNIVERSAL TRUTHS
ONLINE EMOTIONAL DRIVERS FOR A LUXURY EXPERIENCE
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Visitors come to see products.
Over 80% of visitors to luxury websites come to access product information*
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The role of the site environment merchandising, not advertising.
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In online luxury experiences, the product drives brand interest (not the other way around)
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Sexy projection on car shot
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Usability can be luxurious.
Luxury customers are more than 20% more likely to say they are time-pressed, compared with the average online shopper.
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The product is luxurious.
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Every single page is a brand statement.
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