product launch-perfumed clothing

PRODUCT LAUNCH

PERFUMED CLOTHING

Group 1

IS THIS HOW PEOPLE

REACT WHEN YOU ARE

AROUND?

DO NOT WORRY….WE HAVE THE BEST SOLUTION

FOR YOUR PROBLEM

PERFUMED CLOTHING-Magic Clothing

Arousing Freshness in Your Life.

Overview Researchers have developed a way to insert "microcapsules," which are small shells measuring between 1 and 100 micrometers (the latter is slightly longer than the width of a human hair) into fabrics. Fragrances can be injected into the shells, which can then be used in fabrics.These microcapsules are made of polyurethane-urea, an environmentally-friendly plastic that is compatible with fabrics.They tested the scent-infused fabrics and found that the scent was long-lasting as the activated carbons blended in polyster.Such fresh fabrics could be used to make BO-neutralizing, suits, socks and even underwear, the researchers say.

S.T.P. Analysis

SEGMENTATION

TARGETING

POSITIONING

Segmentation

geographic

Indian

Urban people

demographic

Middle aged

Male/female

Middle to high income group

Working professionals

Target customer

Positioning Statement

“We offer a Product which masks you body odor and gives you a feeling of freshness 24X7.

Competition

Competitors review

V/S

• PRODUCT Our product would be available as

cloth and stitched segment.

The U.S.P. of our product would be that, it will absorb your body order and gives you a fresh feeling without using any external deodratnt or talc etc.

MARKETING MIX

PLACE

Our product “Magic Clothing ” would be launched in the national market.

It will be available in every major city of India. We will sell our product at retail outlets, supermarkets, apparel stores.

CHANNELS OF DISTRIBUTION.

MANUFACTURER

WHOLESALER RETAILER CUSTOMER

We will be distributing our product via supermarkets in the country like Big Bazaar,

Spencer’s, Hyper city.

We would also use traditional channel i.e. unorganised stores. Our distribution

channel length would two level distribution that will include manufacturer,

wholesaler, retailer, customer

PROMOTION Newspapers

Magazine

Social networking sites

Radio

Television

Internet ( Social Networking Sites)

Brouchers

Promotional Events

PROMOTION

Our promotion strategy would include promoting

product by providing some sample T-Shirts for trial

purpose (only in selected stores).

Thank you!