product interview

White lucentBrightening Skincare

IntroductionWhat are we going to talk?

Company and its product

Product Safety

Usage and functional of products

Competitors

Pricing

Reviews from the customer

Sales and promotion

Conclusion

Company and its product Our company found in 1872 in Japan.

We are number 4 largest cosmetic company in the world.

We made products specially for firmness, radiance, wrinkle and brightening

Now we are focusing on talking about our new Brightening skincare product in the name of White Lucent.

White lucent is for all skin type.

Product Safety

Safety:

-Products have been through rigorous testing to ensure safety on skin.We are developing products keeping in mind “sight, touch and smell” after evaluating the product's texture on the skin.

Usage and functional of products

WHITE LUCENT

Whitening solutions, redefined.Spots are cleared for perfectradiance.

White Lucent has a set of five products and I will individually introduce each of the five products in the following slides.

Brightening cleansing foam

A gentle purifying foam that effectively lifts away impurities while protecting skin’s vital moisture. Helps remove excess surface cells to uncover beautiful clarity.

How to use:Using a small amount cleanser and water, create a generous lather cleanse gently with circular motions.

Size:125ml

Brightening Balancing softener

A whitening softening lotion that immediately hydrates skin for an optimally refined, luminous complexion.

How to use:Saturate a cotton pad and wipe gently over face after cleanser.

Size:150ml

Intensive Spot Targeting Serum

A super brightening serum. An anti-spot serum with intensive brightening benefits. It targets dark spot caused from the sun or even age spots.

How to use:Apply after softening lotion use finger massage over face.

Size: 30ml and 50ml

Brightening Protective Emulsion

A brightening daytime moisturizer developed with a focus on environmental stressors such as UV rays, air pollution and dryness to provide comprehensive protection. SPF 15

How to use:Smooth over face each morning

Size:75ml

Brightening Moisturizing Cream

A brightening moisturizer that is an ultra rich cream used to repair skin damaged from daily UV exposure. It repairs the skin during the regeneration phase night.

How to use:Smooth over face in the evening

Size:50ml

Competitors

VS

White Lucent Other product

Before After 10 days Before After 10 days

Competitors

Brands Total price for one full set of whitening products

SK II Whitening spot specialist

Dior Snow white

Chanel Le balance de

Shisiedo White lucent

Reviews from the customers1. Checking dark spot

2. Checking skin type

Reviews From Customers

White Lucentkh

White Lucent

Before After 10 days

Before After 10 days

Pricing

Productname

Japan(Yen)

Hongkong(HK dolllar)

Malaysia(Ringgit)

Singapore(SGD)

cleanser 3,500 280 119

softener 5,250 390 165

serum 10,500 1,050 444

Day cream 5,775 430 182

Night cream 6,300 470 199

Total price 31,325 2,620 1,109

RETAILER PRICE IN ASIA

(100YEN=1.27SGD, 100HKD=16.28SGD, 100RM=38.57SGD)

Sales and promotionTravel set 1

Travel set 2

Cosmetic bag

These are some of free gifts to the retailer.

ConclusionWhy White lucent in Singapore?

As per Singapore Demographics Profile 2013, female population for the age group from 15 to 64 years is 2,175,958 (50% female population in the same age group)

As per Singapore Weather Averages, there is 2022 hours of sun

We introduce the white lucent for the female to ensure they can have clear white skin under sunny condition

White Lucent is non irritated, non oily and non sticky and suitable to be used in humid country like Singapore

T

THANK YOU FOR COMING …