prodcraft talk 5.11.13

My lessons learnt from developing “JESTER”

My lessons learned from product managing “Jester”, a new content ingestion platform for

7digital

Marc Abraham - former Lead Product Manager at 7digital

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Outline

Some challenges

Some great moments

Some not so great moments

... and my actions / learnings

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Setting the stage

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My biggest challenge (1)

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My biggest challenge (2)

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Forget about features! (for a moment anyway)

Vision: a fully-automated and transparent content ingestion platform

Key KPI: average end-to-end ingestion time, reduce from 5 days to 1

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Learnings & actions

What is your (biggest) problem!?

I’m NOT Father Christmas

Move away from “START-STOP-DO SOMETHING ELSE-START-STOP ...”

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The team

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Learnings & actions

Stress the scope, priorities (+ rationale), timings and behaviour

The CEO isn’t always right (and nor am I)

Feisty debates are good!

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The greatest clash

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Learnings & actions

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Biggest sweaty armpit moment

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Learnings & actions

Keep working in streams

Try to combine things

Provide options

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Proudest moment

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OutcomesCurrent end-to-end ingestion time: 2 days

Accurate metadata (“DDEX”)

More transparency and automation

Clarity on next steps

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What would I change?

Get the UX person involved earlier

Focus on “value” more

Collaborate more with other dev teams

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Related linkshttp://www.svpg.com/the-end-of-requirements/

http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-and-problem-statement

http://practicetrumpstheory.com/2012/02/why-lean-canvas/

http://www.agileproductdesign.com/blog/the_new_backlog.html

http://marcabraham.wordpress.com/2013/05/03/book-review-lean-analytics/

http://www.jeffgothelf.com/blog/building-in-house-innovation-teams-small-collocated-dedicated-self-sufficient/

http://marcabraham.wordpress.com/2013/04/05/book-review-lean-ux/

http://www.youtube.com/watch?v=I9hqu3-HmkMFriday, 8 November 13

Thanks!

marcabrahamlondon@gmail.com@MAA1 and http://marcabraham.wordpress.com/

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