processed foods & beverages

Asima Umar Khizer Iqbal Madeeha Naseem M. Yousuf Makba

Sector Profile

Considered Pakistan’s Largest industry Accounts for 27% of its value addition 16% of employment in manufacturing sector 80,000 small businesses, 2 million micro-

enterprises 75% of the rural-based manufacturers are

informal sector

Conducive agro-climate and a largeproduction base in areas of concentratedproduction:

Low labor costs:

Strong trading links in some markets:

There is differentiation between product andpackaging between domestic and exportmarkets:

There are potential niche markets:

The government actively supports measuresto enhance the Country's SPS capability:

Limited producer capacity to implement GAP:

Pakistani produce is in the lower price rangein most export markets:

Supply chain fragmentation, with poorvertical integration, leading to limitedproduct traceability:

Absentee landowners and the MarketCommission Agents compound weak valuechain linkages:

Over reliance an government to supportexport activities:

Inappropriate officials in trade negotiationswith limited technical expert support:

Pest risk assessment research anddocumentation limited:

The road network is in a poor condition,significantly adding to transportation costs:

South - South market opportunities:

Contra season opportunities (Australia andSouth Africa):

Free Trade Agreements:

Cluster development and specialization:

International supermarket chains entering themarket:

Other South exporting nations (China andIndia) and their Free Trade Agreements:

Punitive tariffs and protectionism:

Increasingly more stringent SPS measuresthat are enforced in existing markets:

Greater land fragmentation, Food milesrelating to the air freighting of mangoes:

Change of government policy away fromexport promotion: