process exploitation final
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www.FITT-for-Innovation.eu
Exploitation
FITT
(Fostering Interregional Exchange in ICT Technology Transfer)
2 | 05.03.2010 Exploitation
Process “Exploitation” in general
Technology Transfer Offices (TTOs) among Universities and Research
Centres are created in order to optimize the exploitation of R&D outputs.
Exploitation as such should not be limited to the creation of financial value.
Succesfull exploitation does not depend solely on the TTOs but also rely on
the socio-economic environment of the R&D project and the University and/or
Research Centre.
TTOs are therefore to be considered either as facilitators or managers of the
exploitation process, on a case by case basis.
3 | 05.03.2010 Exploitation
Process “Exploitation” in general
In the activity of IP Management,
exploitation is perceived as a legal
and business focused activity.
(see activity “IP Management”
for more details about this
triangulation)
VALUATIONVALUATION EXPLOITATIOEXPLOITATIONN
PROTECTIONPROTECTION
Business
LegalTechnology
IP Management
4 | 05.03.2010 Exploitation
TTOs and exploitation services
TTOs can support at various levels the exploitation (meaning the active use) of any given asset by it’s socio-economic environment.
Such levels are apprehended hereby as opportunities for services, which are :
• On demand services
• Horizontal integrated services
• Vertical integrated services
5 | 05.03.2010 Exploitation
“Exploitation” as on-demand services
On demand services related to the exploitation of R&D results
• Such services are usually punctual.
• At a strategic level, their positioning related to the exploitation plan is purely
operational.
• In such a scheme, TTOs solely assist the exploitation of R&D results. All
exploitation-related decisions are taken at the project level, and the impact of
TTOs on exploitation strategies is marginal.
IdeaIdea ResultsResults ExploitationExploitationR&DR&D
TTOsTTOs
6 | 05.03.2010 Exploitation
“Exploitation” as horizontal integrated services
Horizontal integrated services for exploitation imply that TTOs have a
secondary role related to the exploitation strategy and conduct
• TTOs help at optimizing IP protection.
• TTOs impact the exploitation strategy by seeking for secondary markets, but
they do not influence the R&D process leading to exploitable results.
• Compare to on demand services, TTOs have an ability to trully optimize and
not only assist the exploitation of project results.
IdeaIdea ResultsResults ExploitationExploitationR&DR&D
TTOsTTOs
Secondary marketsSecondary markets
7 | 05.03.2010 Exploitation
“Exploitation” as vertical integrated services
TTOs positionning their services on a vertical scale impact deeply R&D
projects
• “Roles” are inverted, in the sens that all R&D projects are managed in order
to enrich a strategically managed IP pool. Decisions related to the
orientation of research is therefore less in the hands of researchers.
• TTOs have a primary role in exploitation strategy, with continuous activities
set at a decisionnal level related to the exploitation of the R&D results.
IdeaIdea IP PoolsIP Pools ExploitationExploitationR&DR&D TTOsTTOs
MarketsMarkets
8 | 05.03.2010 Exploitation
TTOs role and strategic exploitation impact
TTOs Services On Demand Horizontal integration
Vertical integration
Activities related to exploitation
Assistance Seek secondary markets
Complete decision control
Role related to exploitation strategy
Marginal Secondary Primary
Occurrence of activities
Ponctual Frequent Continuous
Decisionnal levels Operationnal Managerial Strategic
9 | 05.03.2010 Exploitation
Parts of the process
The object is not to cover and expose the whole range of practices
commonly in use in the field of exploitation.
A focus on ICT particular issues in the FITT project propose the
following practices:
• Practices related to FOSS Licensing
• Practice Exploitation Scenarios
• Case open source business case
• Case ideal technology transfer
10 | 05.03.2010 Exploitation
Practice “FOSS Licensing”
FOSS licensing (Free and Open Source Software)
The process is divided in various parts, all of which have an impact on
exploitation
Free and Open Source licensing is a specific approach to exploitation
(freedom is granted to use, modify, distribute, under certain limitations)
Choosinga license
Acquiringthird party
software
Managingthe
contributions
Code auditand
validation
Governingthe
community
Diffusionand
tracking
Part 1 : Initial guidelines Part 2 : Governance rules Part 3 : Transfer & Licensing out
11 | 05.03.2010 Exploitation
Practice “Exploitation Scenarios”
This practice illustrates various possible exploitation scenarios from R&D
to post-project stages
The practice relates to other processes such as
• Valuation of technologies
• Elaboration of transfer scenarios
• Management of financial compensation
12 | 05.03.2010 Exploitation
Case “Open Source Business”
This case exposes the global exploitation strategy (in its legal and business aspects)
Case exposed is iText, a pdf generator software licensed under an Open Source license
Case exposes some important licensing and IP management aspects which strongly impact
the exploitation strategy
13 | 05.03.2010 Exploitation
Case “Ideal transfer case”
Case exposes a transfer activity led by INRIA in partnership with Texas Instrument
Assets exploited as described in the case range from tacit ideas to codified technology :
Case is an ideal illustration of a successfull exploitation strategy
The whole transfer chain was covered
14 | 05.03.2010 Exploitation
Suggested Readings
Link to code book:
intellectual property, intellectual property protection, intellectual property
rights, patent, software patent, copyright, invention, inventor, invention
disclosure, non disclosure, research result, background, exploitation,
valuation, spin off, start-up, standardisation, licensing.
Link to relevant websites:
• http://www.epo.org
• http://www.uspto.gov
• http://www.wipo.int
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