prion social media presentation

Mike Spear

Director of Corporate Communications

Genome Alberta

Ah-Whoom

• From Kurt Vonnegut’s story Cat’s Cradle

• Later built on by Physicist Philip Ball

• Meant to illustrate a tipping point or a phase transition where incremental changes have large scale effects

• The Grand Ah-Whoom is all about collective behaviour and the rise and fall of political or social movements

Social Media Revolution_1267725344215.mp4

http://www.youtube.com/watch?v=6ILQrUrEWe8

We have reached the media equivalent of the Grand Ah-Whoom

According to Forrester Research:

• 4 out of 5 online Canadians use social media

• 57 % participate in social networks at least once a month

• That is greater than any market regularly surveyed by Forrester

• If you include all views across all social networks just under 80% of Canadians use social networks in one form or another

As of Friday, March 5th, 2010

•Number of users on Facebook in Canada: 13,380,500

•Number of male users on Facebook in Canada: 6,254,600

•Number of female users on Facebook in Canada: 7,125,900

•Penetration in Canada: 40.17 %

•Average CPC in Canada: $ 0.24

Blogs• Share news and updates• Include links, videos, photos,.pdf, etc.• Invite comments and generate discussion• Examples:

– Privacy Commissioner of Canada• www.blog.privcom.gc.ca

– U.S. GovLoop• www.govloop.com/profiles/blog/list

– Genome Alberta• www.genomealberta.ca/blogs

Microblogs• Much shorter than a blog• Highly mobile, does not require a computer• Generally happens in real time• Examples:

– Twitter • Alberta Education Minister Dave Hancock• RBC• Ombudsman of Ontario• mikesgene

Social Networking• Share personal & professional information

• Develop groups of communities of interest

• Can be customized & tailored to specific uses

• Examples:

– Facebook

• Gov’t of Alberta:

http://www.facebook.com/pages/One-Simple-Act

• Genome Alberta’s GenOmics: http://facebook.genomealberta.ca

– LinkedIn

– http://www.epernicus.com/

RSS Feeds (Real Simple Syndication)

• Notifies users of new content

• Automatically generated

• RSS feeds can be applied to blogs, Twitter feeds, or social networking sites

• Example on www.genomealberta.ca/blogs

WIKIS• Came from the idea of an encyclopedia

• Anyone can create, edit, and revise

• Promotes collaboration and sharing

• Examples:

– Wikipedia.com

– GCPedia

– http://www.screwturn.eu/

Podcasts

• Personal On Demand Casting

• Audio from meetings, events, or original productions, weekly news, etc.

• Highly portable.

• Examples:

– iTunes

– www.mediaroom.gov.bc.ca/podcasts

Video Sharing

• Videos are easily created, edited, and posted

• Key word tags make them searchable

• Discussion and comments

• Examples:

– YouTube

– I Am Biotech

– www.vimeo.com

mspear@genomealberta.ca

@mikesgene

http://facebook.genomealberta.ca

http://www.genomealberta.ca/blogs