prince sultan library marketing project

Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri

Supervised by:

Dr. Sulieman Alshuhri

• Prince Sultan Library of Science and knowledge is a library affiliated with the

University of Imam Muhammad bin Saud.

• The library subscribes to many online databases, e-journals and e-books, which

contain thousands of full-text materials. The online resources cover a wide range of

topics. They are accessible on and off campus.

1. Profiling The Information Industry :

2 .Segmentation Of The Institute Users :

o University students

o Faculty members

o University staff

o Students and researchers from outside the university

o Students of remote learning

o People with special needs

o Members of the community (Visitors)

3- Competitors and partners :

A - Competitors :

• Who are:

1. King Abdul-Aziz public library?

2. Prince salman library?

• What are they provide?

• What is prince sultan library characterized! And what are the competitors

characterized?

• How To Turn Your Competitors Into Partners!

B - Partners:

• The most important and the most prominent alliances in the Prince Sultan Library of Science and

knowledge :

1. Qatar National Library.

2. Saudi Digital Library .

4- PESTEL :

1. Political Factors:

• Adjust the development of information sources

• Ensure standard inhalers in the library

2. Economic Forces:

• Borrowing for students.

• The deduction of the amounts of fines and loss and damage

• Renewed of patron card

• Delayed.

3. Social Factors:

• Provide a variety of services for multiple categories of users and beneficiaries .

4- PESTEL – CONT.. :

4. Technological Factors:

• Internet

• Automatic indexing

• Video

• E-Scan

• Share with DBs

5. Environmental Factors:

• The competitors

• Economic, political and social factors

• Country laws and the deanship of library

6. Legal Factors:

• General Rules for the use of Library

• Loan service

• Borrowing service

• Intellectual property and copy rights

5- The Library Products and Services :

A- Information Products of Prince Sultan Library:

• Books .

• Multimedia .

• Periodicals .

• Manuscripts .

• University prints .

B- Information services of Prince Sultan Library :

• Manuscripts services:

• IT Services:

1.Printing and copying .

2.Respond to inquiries by phone or e-mail.

3.Assistance in the use of Arabic and English databases.

4.Computers and Internet access .

• Search services .

1.Information database .

2.Library catalog (Indexing services) .

• Access services .

B- Information services of Prince Sultan Library - Cont :

• Gifting and exchange.

• indexing and Classification .

• Ask the library .

• Electronic forms.

• New Arrivals .

• Multimedia .

• Loan services .

B- Information services of Prince Sultan Library - Cont :

• Loan services :

Beneficiary Number of books Loan period

Faculty members and

PhD students

25 Month renewable

maximum

Lecturers, Teaching

Assistants, and master

students

20

BSc students 15

University staff 10

Outside beneficiaries 5

6- The Product Life Cycle to information search services :

Thank You

Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri

Supervised by:

Dr. Sulieman Alshuhri