prestige jewelers sales meeting sales presentation

Prestige Jewelers Sales Meeting Sales Presentation

The 4 C’s determine Diamond Grade and value Cut- reflection, not shapeAngles and # of facets

determine light reflectiionWell cut: light from top,

reflects one side to the other, exits top.

Poor cut: light from top, leaks from bottom

Clarity- flawsInternal air bubblesSurface cracks Flawless to included 3.

Color- refers to colorColorless= most

valuableGraded alphabetically

from D to ZFancy diamonds do not

follow this rulecarat- unit of weightGreater weight, more

expensive

Determining a Diamond’s QualityMicroscope/ loopMicroscope shows inclusions in diamomdDiamond testerLight to very realnessQualiaty not gaurenteedCirtification- certifies qualityShould come from reputable sourceCould cost up to $200

Buyer Beware of “Treated” DiamondsFill with glass to enhance clarityTreated with heat for colorUsed to turn to fancy colorColor may change over timePainted for color to offset yellow colorWears off quicklyEasily detectable

Caring for DiamondsAfter diamond is purchased, care for it so it

does not get scratched or damagedDiamonds are brittle and can crackDiamonds should be stored separately from

all other jewelryWhen a diamond needs to be cleaned, use a

polishing cloth or bring to your jeweler.