pressure group i

www.dogcomunicacion.com

Lobby & Pressure Groups

I

Rafa Rubio

Lobby & Pressure Groups

IRafa Rubio

guau@dogcomunicacion.comTlf: +34 91 57 57 755 2

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

4. Tools, kinds and pressure groups

5. Campaign planning

6. Evaluation and monitoring

7. Campaign implementation

8. Practical examples

guau@dogcomunicacion.comTlf: +34 91 57 57 755 3

Index

1. Survival of the fittest or political participation of society

Abraham en su negociación con Dios

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-Por cuanto el clamor contra Sodoma y Gomorra se aumenta más y más, y el pecado de ellos se ha agravado en extremo, descenderé ahora, y veré si han consumado su obra según el clamor que ha venido hasta mí; y si no, lo sabré

-¿Destruirás también al justo con el impío? Quizá haya cincuenta justos dentro de la ciudad: ¿destruirás también y no perdonarás al lugar por amor a los cincuenta justos que estén dentro de él? Lejos de ti el hacer tal, que hagas morir al justo con el impío, y que sea el justo tratado como el impío

-Si hallare en Sodoma cincuenta justos dentro de la ciudad, perdonaré a todo este lugar por amor a ellos

-Quizá faltarán de cincuenta justos cinco; ¿destruirás por aquellos cinco toda la ciudad?

-No la destruiré, si hallare allí cuarenta y cinco.

-Quizá se hallarán allí cuarenta. -No lo haré por amor a los cuarenta

-Quizá se hallarán allí diez.

- No la destruiré, por amor a los diez

Survival of the fittest…

Preassure groups are presented in society as the political arm of large multinationals

Considered as socioeconomic power structures that take advantage of their privilege position to obtain preferential treatment from public authorities

Their usual tools are closer to corruption and favoritism than to the normality of democracy

ExtrasalaryReally Expensive

gifts

Election campaign financing

guau@dogcomunicacion.comTlf: +34 91 57 57 755 5

… or political participation of societyOpposite to these pressure groups, there are another kind of groups that defend noble causes in the interest of humanity

They are groups that arise spontaneously and defend a series of philanthropic interests: environment, cancellation of foreign debt, Palestinian cause, etc.: they face savage imperialism and capitalism.

These groups use public awareness and don’t have the means to subvert the system

Defended interests and means employed are the elements that may distort the system

guau@dogcomunicacion.comTlf: +34 91 57 57 755 6

Lobby or pressure group:Legitimation

InequalityInequality

Social Basis

common goodvs.

own interests

7

guau@dogcomunicacion.comTlf: +34 91 57 57 755 9

Index

1. Survival of the fittest or political participation of society2. Lobby, Social Movement, NGOs and other pressure groups

guau@dogcomunicacion.comTlf: +34 91 57 57 755 10

Social Movement, NGOs and other pressure groupsSo, we found several figuras that will share their aim: defend their interests against public power, but not their causes or their means

Social Movements NOGs Unions Think Tank Thought foundations PAC Caecus Pressure Groups

Lobbies ¿Political parties? Law Firms

guau@dogcomunicacion.comTlf: +34 91 57 57 755 11

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups

Lobby or pressure group

Lobby or pressure group

Group of people that come together in defense of common interests and defend them against the

government outside the electoral path

Government Affairs Political Affairs Corporate

Affairs B2A Political Relations Public Affairs Institutional Relations Political Comunication

Strategic Relations

Lobby: on behalf of thirds

Pressure Group: in their own name

guau@dogcomunicacion.comTlf: +34 91 57 57 755 12

guau@dogcomunicacion.comTlf: +34 91 57 57 755 13

SetSet

exerting pressure on the authorities, in the interests of his client, in public decision-making

of activities aimed at

Lobby concept

guau@dogcomunicacion.comTlf: +34 91 57 57 755 14

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

guau@dogcomunicacion.comTlf: +34 91 57 57 755 15

Legal – political framework Alternate path to political parties Representation complement? Asociative way? Are ways of doing:

● Public Relations● Lawyer’s Offices● Position oflegislative affairs or legal manager in

NGOs and companies● Company President

Institutional Insertions:

● Councils● Congressional hearings

guau@dogcomunicacion.comTlf: +34 91 57 57 755 16

Legal – political framework Register (Germany, France)

Access to the Congress: Netherland, France, Finland Legislative path Congressman statute (UK)

Legal – political framework

No law about lobby

In 1978 Manuel Fraga tried to introduce lobby in the Spanish Constitution without succed

77.3 and 77.4 stablished a access right to the interest groups and the legal obligation to regulate though Ley Orgánica

1990 and 1993 Congress passed two proposition to made a law about it, but never developed it.

guau@dogcomunicacion.comTlf: +34 91 57 57 755 17

EU

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Self regulation (SEAP, Unilever, Burson-Marsteller)

European Code of Good administrative Behaviour, EP 2001, recently adopted by all EU agencies

European Transparency Initiative (ETI) 2005(Commission, Council and Parliament)

European Parlament, Register to access

European Commission (6.08) Voluntary register of Interest Representatives for those seeking to inluence its policy-making.

• (505 vs 2000 entities)• Law firms• June 2009, depthh review:

• Individual lobbysts name• Client spending• Single register for the European Institutions.

EEUU

guau@dogcomunicacion.comTlf: +34 91 57 57 755 19

First amendemt (Freedom of speech)

1946 (FLA) . De imposible aplicación por la sentencia del Supreme Court

1996 Lobbying Disclosure Act:- Register

- Six months reportsObama new meassures “Revolving door”

Definition

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20

Any proactive engagement with personnel and members of European institutions with the objective of promoting a particular policy or legislative outcome (SEAP)

Direct lobby, about 5 to 20% of the activitiesStrategic policiesComunicationLegal advise

guau@dogcomunicacion.comTlf: +34 91 57 57 755 21

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

4. Tools, kinds and pressure groups

guau@dogcomunicacion.comTlf: +34 91 57 57 755 23

Kinds of pressure groups

Associations / Unions / Industry – Regional Confederations

Companies / Business Groups

NGOsCommon Good

External Consultants:Legal / Communication / Management / Ex-

political

guau@dogcomunicacion.comTlf: +34 91 57 57 755 24

Kinds of pressure groups

70 % Industrial Interests

20% Regions, Cities

10% NGOs

guau@dogcomunicacion.comTlf: +34 91 57 57 755 25

Kinds of lobbying

Lobby Direct Lobbying Top Lobbying Bottom Lobbying

B2B Coalition Building Top Management Negotiation Strategy

Comunication Reputation Management Crisis Management Corporate Social Responsibility Marketing Intelligence

guau@dogcomunicacion.comTlf: +34 91 57 57 755

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

4. Tools, kinds and pressure groups

5. Campaign planning

Strategy:MessageTeamBudgetTiming

26

Campaign planning:strategy

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20

AproachGeneral interests and

stakeholders

Aims of the campaign

Strategic lines

Feasible Steps

guau@dogcomunicacion.comTlf: +34 91 57 57 755 27

Campaign Planning:strategy

Prospective: Study the situation, knowledge of reality Prospects analisys in short, medium and large term Position of the public opinion regarding the problem

Quantitative Analisys

Qualitity Analisys

guau@dogcomunicacion.comTlf: +34 91 57 57 755 28

Campaign Planning:strategy

29

Grasstop• Executive• Legislative• ¿Judiciary?• Political Parties

Grassroot• Public opinion:

• Awareness Campaigns / Action Campaigns

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 30

Spanish Political System Parliamentary

Bicameral Executive depends on the parliamentary majority

Legislative Procedure Legislative iniciative Amendments in committee and plenary

Campaign Planning:strategy

Campaign Planning:Timing

31

Timing

all task have deadlines

determine when to make each of the pressure tactics

Setting the times before the relevant dates can affect the fulfillment of the objectives

Campaign planning:message

32

one that

reflected the

ideas, forces and

aspirations that

we have deduced

expressed

emotional and

motivational

Convey

our basic idear of

the campaign

Campaign planning:message

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 33

Must be able to capture people’s attention

Must be transmited with energy, enthusiasm and conviction

It’s exclusive ours

It’s the only thing we want the customers to remember

Should be simple, direct, easy to remember (precise)

Captures our capacity, experience, vision and warmth

Specific: that differenciates us from others

General: so it can be used in different ways

Mixed: give reasons to mind and capture the heart

Segment: Adaptable to diferent groups

Campaign planning:the team

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 34

Few employees devoted to

lecture

Prestigious journalists

engaged in PR

Jurists dedicated to monitoring draft laws

Scientifists devoted to support the

thesis

Prestigious journalists

engaged in PR

Campaign Planning:budget

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 35

guau@dogcomunicacion.comTlf: +34 91 57 57 755

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

4. Tools, kinds and pressure groups

5. Campaign planning

6. Evaluation and monitoring

36

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 37

Evalu

ati

on a

nd M

onit

ori

ng

Strengths

Weaknesses

Opportunities

Threats

Specific indicators

design

Prevention of possible

crisis

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 38

Evaluation and Monitoring

Plan B

guau@dogcomunicacion.comTlf: +34 91 57 57 755

Index

1. Survival of the fittest or political participation of society2. Social Movement, NGOs and other pressure groups3. Lobby legal-political framework

4. Tools, kinds and pressure groups

5. Campaign planning

6. Evaluation and monitoring

7. Campaign implementation

39

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 40

Arguments Symbol Comunication and Presence Masive campaign Personal relationship Traditional Media Advertising Advertise on New

Technologies Result

Campaign implementation:Public opinion campaign

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 42

Campaign implementation:Symbol

LOGO

CLAIM

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 43

Campaign implementation:Symbol

Recognizable

Sentimental

Visible

Social attraction

Financing

Adaptable

guau@dogcomunicacion.comTlf: +34 91 57 57 755 20guau@dogcomunicacion.comTlf: +34 91 57 57 755 45

Campaign implementation:Arguments

CLARITY

LEADERS CONTROL

TRAINING

INFLUENTIAL OPINION MAKERS