press release - for immediate release · 2020-07-13 · photography promotions on platforms such as...
Post on 16-Jul-2020
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Downtown Eau Claire, Inc. is excited to announce a new digital content and marketing campaign to
support the safe re-opening of downtown businesses: #Root4EC! The campaign invites the community
and visitors back to their favorite, Downtown Eau Claire establishments and recreation activities.
PARTICIPATING IS EASY:
JULY 9, 2020
1 . TAKE A PHOTO SUPPORTING A DOWNTOWN BUSINESS AND UPLOAD IT TO FACEBOOK
OR INSTAGRAM.
PRESS RELEASE - FOR IMMEDIATE RELEASE
2. TAG THE BUSINESS AND DOWNTOWN EAU CLAIRE, AND INCLUDE THE HASHTAG #ROOT4EC.
3. WIN - DOWNTOWN EAU CLAIRE, INC. WILL ENTER PARTICIPANTS INTO DRAWINGS FOR
GIFT CARDS AND OTHER DOWNTOWN EAU CLAIRE SWAG.
The campaign features a powerful video entitled Portrait of Eau Claire, produced by Downtown Eau
Claire's own Hookd Promotions. The piece is an intimate portrait of the downtown business owners who
need our support. The video was released on Downtown Eau Claire, Inc.’s Facebook page on Tuesday
evening and had 9,000 views within 48
hours. Eau Claire area residents will
soon start seeing the video and still
photography promotions on platforms
such as Facebook, Google, and
YouTube! The campaign encourages
area residents and visitors to #Root4EC
on social media to support the people
and places that make up the unique
fabric that is Downtown Eau Claire. CLIP FROM “PORTRAIT OF EAU CLAIRE”
Another interactive feature of the campaign is a
#Root4EC Facebook profile frame that will be available
for personal Facebook profile photos. Local cheerleaders
of all ages and interests are encouraged to participate!
Downtown businesses are taking extra steps, like
sanitizing regularly, wearing masks, and providing
outdoor seating, to make visits safe. They look forward
to welcoming the community to revisit the sites and
sounds that make up our downtown and define our
connection to it.
For more information, please visit https://www.downtowneauclaire.org/root-4-eau-claire/ or contact
us at downtown@eauclairewi.gov
To watch the video Portrait of Eau Claire, please visit bit.ly/rootforec
LEARN MORE
FACEBOOK PROFILE FRAME
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