presenting to sell
Post on 20-Jun-2015
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Presenting to SellMarketing in the Morning{
PLAN“P” #1
Photos of Top 10 speeches
PlanAnalyze your Audience
(photos of people/audiences)
Analyze your Audience
PlanGalvanize your Goal
(photos of goal or objectiveMoon – wanting to get thereTrophy – wanting to win it)
Chartyour
Content
Inspiring
FunnyFolksy
Warm
Convicting
Informative
PrepareDetermine your Delivery
(photos of PPT, video, games, Q&A, flip chart, white board, exhibits, ARS, etc)
Verbal7%
Vocal38%
Visual55%
Content Delivery: Believability
Hear
See
Hear & See
Discuss
Practice
Teach Others
20%
30%
50%
70%
80%
95%
Content Delivery: Teaching Effectiveness
Createyour
Notes
PracticeRehearse
(photos of Steve Jobs presenting)
Rehearse
Arrive earlyCheck out room and viewTest equipmentBackup planLogistical arrangementsRelax, greet, connect
Game Day Checklist
Be Excited
Have Fun
Look thru a window to your audience, not into a mirror
at yourself
Personalize to audiencePersonalize
Pick people out for energy
Find Energy
Read the audience
Read your Audience
Obama reading prompter
but don’t read to your Audience
No lecturnRemove from room
NoLecternAllowed
Never curse, be careful with jokesPolitical cartoon?
• Voice intonations• Movement• Pauses• Pacing of Delivery• Word emphasis• Gestures• Eye contact• Expressions
Delivery
This is an example of a deadly slide:• There is a lot of information on this slide.• It is in a small font and each bullet forms and complete
sentence.• There is no way the audience is going to read every bullet
point on this slide.• There is even less chance they will be able to write it all
down, assuming they wanted to.• And there is even a smaller chance that they are going to
care.• While the audience is focusing on the tiny font and dense
text, they are not listening to a word I am saying.• You can be sure that by the time they get to this bullet point
their brains are screaming to stop!!!• Has anyone even gotten this far?
Slides
• 6 lines, 6 words per line – Maximum • 10-second rule• No sentences; some bullets; many
pictures• Bright room – bright; Dark room – dark • Remote• You are the message, not your slides
Slides
• Sans Serif (not this)• UPPER AND LOWER CASE
• 44 head, 32 text• Avoid bold, underline• Shadows are OK• Be careful with color
Font
• Picture • Bar graph
Graphics
• Line chart
• Pie chart
Verbal7%
Vocal38%Visual
55%
Hear
See
Hear & See
Discuss
Practice
Teach Others
20%
30%
50%
70%
80%
95%
0123456
Animations and Builds
Animations & Transitions
1. Prepare better2. Practice more3. Fake relaxing4. It’s a Conversation, not a Presentation
Tips for Relaxing
CONCLUSION
Plan
Prepare
Practice
Relax
Whatever it takes.
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