presentations that sell
Post on 28-Jan-2015
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© 2009 James Hipkin
Presentations that Sell
How to avoid sucking the life out of your next meeting
Presentations
2
2% Sell
98% Suck
Presentations Need Structure
• Foundation
• Framing
• Decorating
• Selling
3
Find the thread of steel
4
Thread of Steel
• Is the foundation
• Ties it together
5
Build the frame
6
• One point
• Consistent layout
• Page numbers
Slides are the Frame
7
Keep it Short
• On point
• Grammar optional
• Only what’s needed
8
Use Notes
• For support points
• Distribution
• Or write a memo
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Fonts
• Bigger = better
• < 24 point = bad
• Sans serif better
• > 1 font = bad
10
Make it Pretty
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Accents
• Bold or color for accent
• Italics hard to read
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Color
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• Contrast good
• Color over color is bad
• Color over texture is worse
Visuals are Important
• Make points
• Are memorable
• Tell stories
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Selling15
Present with Passion
• Bold strokes
• Energy
• Positive
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They Buy You
• Stand
• Confidence = authority
• Listen with eyes
• No handouts
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