presentation traction book (hive61)
Post on 09-Aug-2015
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Traction@Hive6119 channels of Growth
@YwanVanLoon
StartUp:company designed to grow fast
Traction = Growth
Most Startups End in Failure
Almost every failed startup has a product.
What failed startups don’t have are enough customers
50%Traction
50%Product
Only a productBut no Traction= No Investor
1. Viral Marketing2. Public Relations (PR)3. Unconventional PR4. Search Engine
Marketing (SEM)5. Social and Display Ads6. Offline Ads7. Search Engine
Optimization (SEO)8. Content Marketing9. Email Marketing
10. Engineering as Marketing
11. Target Market Blogs12. Business Development 13. Sales14. Affiliate Programs15. Existing Platforms16. Trade Shows17. Offline Events18. Speaking Engagements19. Community Building
ViralMarketing
PublicRelations
ContentMarketing
SpeakingEngagement
ExistingPlatforms
Sales
EngineeringAs Marketing
Learn More
@YwanVanLoonYwanVanLoon.com
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