presentation to the lafayette chamber

What’s Next for the Hoosier What’s Next for the Hoosier

Heartland?Heartland?

Ed Morrison

Purdue Center for Regional Development

September, 2010

Question:

What would it look like if the Hoosier Heartlandwere a national leader in regional transformation?

What would we have to do?

Let’s start at the beginning...Any region creates wealth by managing three flows of money

Our grandfathers created wealth by building large, globally competitive, hierarchical organizations capable of moving a lot of stuff...

Hulett ore unloaders, Cleveland

Automobile assembly line, Detroit

Early Westinghouse assembly line, Pittsburgh

They created an enormous amount of wealth this way...

Andrew Carnegie’s Gospel of Wealth underscored the importance of giving back to the community. He created Carnegie libraries all over the country.

Starting in the 1960’s, U.S. companies exercised global dominance...but the situation was also starting to change, slowly -- and imperceptibly at first

The French raised alarms about the U.S. in the late 1960’s and started the move toward a united Europe

By the late 1960’s we could see changes taking place in large industries like steel...

Integrated steel works, Gary

Youngstown Sheet and Tube, Youngstown

In the 1970‘s and1980’s, large companies began building global manufacturing networks and integrated supply chains

In the 1990’s, the Internet exploded

Millions of Users

Now we have pure networked businesses...

So, here’s what’s happening...Our Grandfather’s economy hit the top of its S-Curve in the 1970s

Beginning in the 1980’s a new S-Curve began to form, based on networked business models

We are now in the midst of this fundamental shift and it’s continuing to gain momentum...

Transforming economies involves connecting assets for our Grandfather’s economy to opportunities in our Grandchildren’s economy...

To manage this transition, we developed “Strategic Doing”

Why Strategic Doing?

Because the disciplines of strategic planning do not work well in open networks...They do not lead to the formation and guidance of collaboration

A small group at the top did the thinking

A larger group at the bottom did the doing

We started with a basic proposition: Innovation in a network economy emerges from strategic collaborations that are focused, pragmatic, and flexible.

Source: Modification of drawing presented by the Council on Competitiveness

Strategic Doing is simple, repeatable discipline to produce “link and leverage” strategies

Strategic Strategic Doing Doing

produces produces alignmentsalignments, links and , links and leverageleverage

Disruptive innovation Swarm innovation

Strategic Doing produces a swarm of innovations

Nation’s first public CAD Lab

Nation’s First Green Manufacturing Certification

Nationally Recognized Model of Rural High

School Reform

Nation’s First Guitar Summer Camp

to Introduce Manufacturing Careers

A Nationally Recognized Model for Providing

Wellness Services to Small Manufacturers

Nation’s Highest Concentration of

Project Lead the Way High Schools

A Highly Successful “Skunk Works” to Launch

New Businesses from Laid-Off Delphi

Electronics Engineers

Department of Labor National Training for

Strategic Doing

“[The Hoosier Heartland] currently is home to a laboratory of initiatives that align economic development goals with workforce and entrepreneurship initiatives as part of a regional strategy.”

International Economic Development Council

Brevard County, FL is using Strategic Doing to manage the NASA Shuttle Shutdown

25

© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/

Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

Milwaukee 7 Water Cluster

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

InternationalPartners

NIHGreater

MilwaukeeFoundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEAS

Physics

MSOE

Fluid Power

Rapid Proto Center

M7/GMCMMSD

City ofMilwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters• Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets• Materials, coatings, plating• Casting technology

Miller Coors• Intake quality, output quality• Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment

design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

OpportunitiesEnvironmental• Algae control (& exploitation)• Removal of PCBs from lakes & rivers• Storm water containment, • Road salt• Ship’s ballast – policy/enforcement• Aquaculture• Lake Michigan contamination• Policy issues – metering/incentives

Energy/Efficiency• Ethanol production efficiency• Tar sands water treatment• Elimination of boiler scaling• Increasing brewing efficiency• Increased efficiency of water heating• Speeding treatment for large volumes• Increasing treatment efficiency

Processing/Treatment•Municipal wastewater treatment–Storm water treatment–Reduced use of chemicals•Industrial wastewater treatment–Farm manure, food processing waste, metals–Utilizing sewer sludge•Residential Water Treatment–Residential water treatment, home filtration–Residential Water softening without salt

•Reverse Osmosis•Softening•Ships ballast - treatment•Treatment targets–PCBs in sewer pieps–Desalinzation–Radium in ground water–Pharmaceuticals–Phosphate

Monitoring/Detection• Water security• Real time monitoring • User detection systems• Real time sensing for life forms• Pharmaceuticals

• Joe Aldstadt – analytical methods• Peter Geissinger – detection• Alan Schwabacher– pharmaceuticals in water

• Carmen Aguilar – microbiology• David Petering –metal metabolism • Val Klump

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings• Gong, Sarah – polymer materials

• Chen, Junhong – nano materials, sensors

• Li, Jin – pollutant transport modeling• Bravo, Hector – hydraulic modeling• Christensen, Erik – pollutants in water• Amano, Ryoichi - CFD• Pillia, Krisna – porous media modeling• Kevin Renken- mass transfer• Sobolvev – biproducts utilization• Doug Cherkauer – groundwater hydrology

• Jim Waples – water aging• Tom Consi – aquatic robots• Tom Grundle - harbors

• Tim Ehlinger – aquatic systems

• Burlage – PCR environmental test

• Shangping Xu – safe drinking water

Partnerships• Sponsored Research Proj.• Shared equipment• Graduates• Workforce training• Subcontractor/supplier• Extramural grant support• Philanthropic support

Cluster Effects• Shared resources/equipment• Collaborative grants• Improved competitiveness• Translational science

Civic leaders all over the country are recognizing the value of Strategic Doing

New Directions: The Intersection Connection bringing Junior Achievement and the YMCA to Ivy Tech

Question:

What would it look like if the Hoosier Heartlandwere a national leader in regional innovation?

We already are!

How will you use your leadership skills to contribute to our transformation?

If your actions inspire others to dream more,

learn more, do more and become more,

you are a leader

John Quincy Adams

Thank You!

Ed Morrison

Purdue Center for Regional Development

edmorrison@purdue.edu