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PRESENTATION
Student Recruitment from Latin AmericaChair :Gustavo Viale, CEO, InterWay Educational Consultancy, Argentina
Speakers:
Dr. Gabriela Ardito, President, ARSAA and Founder of VCE International, Argentina
Victor Hugo Baseggio, Co-Owner & Co-CEO, CI - Central de Intercâmbio, Brazil
Jorge Alberto Otero, Board Member, ANEX, Co-Owner /CEO of Study Union International, Colombia
Ricardo Toscano, President, COICEC, Ecuador
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What we’ll talk about
Argentina
Brazil
Colombia
Ecuador
This session will aim to provide you with an overview and general information on some
of Latin America markets.
A panel of in-country market experts will discuss future potential and trends
3
Political – Social – Economic OverviewARGENTINA
Rich lands
Four well defined seasons
Highly qualified human capital
Inefficiency
CRISIS
4
ARGENTINA
5
ARGENTINA
6
BRAZIL
• Market conditions have deteriorated since April/18 due to truck drivers'
strike, world cup and political instability-general elections.
• Currency devaluation of up to 28%. Both political and economic
volatility have soared.
• Economic downturn since early 2014.
Political – Social – Economic Overview
7
Main market for international education: BRAZIL
Courses: General English/ Study & Work / Junior Program / HE
Countries:
Canada: 38%
USA: 18%
UK: 13%
Australia: 10%
Ireland: 8%
South Africa: 3%
Others: 10%
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BRAZIL Future potential , trends & challenges
• Projections for 2019 are positive. Turning point for a recovery year.
• Trends - learning activities outside the classroom; teen programs (including
High School and sports); higher education & Family programs;
• Potential - huge population eager to study abroad; lack of language
teachers force students to go abroad
• Challenges - reach out the prospects (scattered & multi channels)
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COLOMBIA
• The newly elected president Ivan Duque’s term of office began August 7th, 2018 and will end
on August 7th, 2022
• The Colombian economy grew at an annual rate of 2.2% in the first quarter of 2018 and 2.8%
in the second.
• The economy still operates below capacity, with an annual potential growth estimated by the
Bank’s staff at 3.3% - 3.5% for 2018
• Country-risk levels have remained stable, and there has been a remarkable improvement in
consumer and business confidence since the Peace Agreement was signed in 2016
• The inflation, as expected by the Government, was close to the target of 3.0% to 3.5%
• The unemployment rate is higher than in other Latin American countries but has remained
relatively stable during the last year.
Political – Social – Economic Overview
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COLOMBIA
Source: https://studytravel.network/magazine/articles/by-sub-type/Agency%20Survey/article/25656
Source: https://studytravel.network/magazine/articles/by-sub-type/Agency%20Survey/article/25656
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COLOMBIA
• With the new Government, a better economy
atmosphere is hope to regain confidence,
maintain a growing economy and increase
foreign investment
• New possibilities of Orange Economy: includes
sectors whose goods and services are based on
intellectual property: architecture, visual and
performing arts, crafts, film, design, publishing,
games design, fashion, music, advertising,
software, TV and radio, etc.)
• Increase of the competitiveness, productivity and
Tourism is expected
• In terms of the overseas education market, travel
to live an experience instead of just travel to
study is becoming a trend. Experiential programs
will be more attractive than just an academic
language program, for example.
• Fluctuation of currencies, for example, the US dollar,
and
• The on-shore agencies established in countries like
Australia opening off-shore offices in Colombia and using
rules and regulations which may not be consistent with
Colombian regulations
• The on-shore agencies with offices in countries such as
Australia and Canada "fighting" for the students in the
local market with not very ethical practices
• Increasing digital marketing campaigns from schools and
lack of digital readiness from local agencies
MAIN THREATS
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ECUADOR
Location: north west of South America,
bordering the Pacific Ocean at the Equator,
between Colombia and Peru
•Capital City: Quito
•Population: 15,74 million (2013)
•Currency: U.S. Dollar
•Family Oriented, Traditional
•Area: 256,370 sq. kilometers
•Official language: Spanish
• According to the Ecuadorian Government’s
Statistics and the US Embassy in Ecuador,
a total of 16.458 ecuadorians have
traveled abroad to study during the last
year.
• We have divided our statistics into 3 main
groups: America, Europe and Other
countries
Political – Social – Economic Overview
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ECUADOR
32563850
1558 1430 1323 1323
599
AMERICATotal number of students:
13.339
• USA is the main destination for Ecuadorian
students, not just in America but overall.
• Canada is really close, and numbers are
increasing.
• Followed by spanish speaking contries and
Brazil, with just 600 students.
USA VISAS
• In 2016, the USA Embassy in Quito
and General Consulate in Guayaquil
granted 165.400 Visas.
• 2.5% - 3% of this visas were J1 and
F1 visas, student visas.
F1: 1761. J1: 2089 Visas
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ECUADOR
147
110
7
China Australia New Zeland
Other CountriesTotal number of students: 264
• Other countries that have been
considered are: China, Australia
and New Zealand.
• Places like Malta or South Africa
are starting to appeal to
ecuadorians looking for some
study abroad options
Ecuadorian students traveling
abroad have been able to
achive their goals because now
we have some institutions
providing scholarships and
educational loans.
1231
373
216106
Spain Germany UnitedKingdom
Russia
EuropeTotal number of students: 1.926
• Almost 2.000 students have traveled to
Europe to study.
• We do not have records of some European
countries like Italy, or France, but the
numbers we do have could give us an idea.
• Spain is the country that received more
ecuadorian students in the last year.
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