presentation iceberg october 13

the presentation iceberg

“The only reason to give a presentation is to change the world”

The rise of networks and the decline of hierarchy creates new windows for change

You open the way for change when you outline your thinking in a way that connects with their thinking...

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...but you don’t make much progress when your thinking doesn’t connect with their thinking

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16 January 2003: space shuttle Columbia blasts off from Kennedy space centre

This foam ramp broke off at launch. But did it damage any protective tiles on the shuttle?

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Is it safe to re-enter the atmosphere?

The next slide was part of a report to decision makers in NASA

What would you conclude?

Review of Test Data Indicates Conservatism for Tile Penetration

• The existing SOFI on tile test data used to create Crater was reviewed along with STS-107 Southwest Research data– Crater overpredicted penetration of tile coating

significantly• Initial penetration to described by normal velocity

• Varies with volume/mass of projectile (e.g., 200ft/sec for 3cu. In)

• Significant energy is required for the softer SOFI particle to penetrate the relatively hard tile coating

• Test results do show that it is possible at sufficient mass and velocity

• Conversely, once tile is penetrated SOFI can cause significant damage

• Minor variations in total energy (above penetration level) can cause significant tile damage

– Flight condition is significantly outside of test database• Volume of ramp is 1920cu in vs 3 cu in for test

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To design a presentation that allows your audience to connect with your thinking you need to step away from the screen

Situation

Begin by working from their situation: are they sitting comfortably? What’s the experience of your audience? What’s the context for your session?

Situation

Substance

What’s your substance - the essence of your thinking? The one (or maybe two) ideas you want them to work with?

Structure

Situation

Substance

Structure your thinking as a three act story so the audience can connect your ideas with theirs - the set up, the confrontation and the resolution

Structure

Situation

Substance

Surface

Once the foundations are in place you are ready to create the surface - flow and sequence, images and text

Four layers of preparation help you stand out from the crowd

“The only reason to give a speech is to change the world. The only way to change the world in front of an audience is to change the minds of the people in the audience - the minds that are still awake, that is. And the only way to change the minds in the audience is to take them on a decision-making journey.”Nick Morgan

Jon Kendallcastletonconsulting.co.uk

@jon_kendalljon.kendall@castletonconsulting.co.uk