presentation: building your in-house marketing team

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BUILDING, DEVELOPING, AND MAINTAINING YOUR SEARCH TEAM

Jennifer TanOnline Marketing Director

Experian 12/15/12

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CREATE with … Team Values Thoughtful Interview Team Involvement

DEVELOP with … 90 Day Boot Camp Clear expectations On-going training & reinforcement

MAINTAIN with … Mutual trust Emotional intelligence

Agenda

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CREATE

Who belongs in your pack? Who will hunt with you? Who will

share their meal with you? Who will have the team’s backs? Don’t

just hire based on skills, hire based on character too.

CREATE by …

1. Knowing Your Team Values

2. Interviewing Wisely

3. Allowing Team Involvement

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Document what you really value on your wolf pack Pre- interview Hiring for skill only = potential lone wolf

Research and adopt practices that work Example: Southwest Airlines “hire for attitude” philosophy Confirm yours or get inspired

Look for red flags that go against your values Currently a large pool of qualified candidates Example: Self proclaimed “SEO guru”

CREATE by Knowing Your Team / Wolf Pack Values

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SAMPLE: My Team Values

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Ask questions to illicit character

Skills are on LinkedIn and the resume

Look for qualities that can’t be taught overnight Examples:

Passion Loyalty Team player Big picture thinker Accountable Transparent Open minded Gratitude

CREATE by Interviewing Wisely

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Add Anthony Robbins quote here

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Allow the greater team to interview the candidates Involvement equals commitment

Value your team’s input Innuendos you may have missed Role misconceptions

Look for a consensus May not be best decision, but they can live with it Issues fully aired and all have been adequately heard

CREATE by Allowing Team Involvement

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DEVELOP

Every strong team has a STRONG LEADER. Wolf packs

have a hierarchy and will lean on a leader’s direction.

DEVELOP using 3 steps:

1. Clearly defined Boot Camp

2. Create & communicate clear expectations

3. Provide on-going training & reinforcement

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My new hire 90 day Boot Camp

25 pass or fail milestones

Requisite skills and on boarding processes

External training from experts

Build relationships within the organization

Enjoy the benefits!

Provides accountability Rest of the team getting an A player that will pull his own weight Another opportunity to identify bad, lone wolf Invest upfront – step up to Strategic role

DEVELOP by Using a Clearly Defined Boot Camp

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SAMPLE: 90 day plan

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Establish your Ground Rules Establish upfront vs. damage control Follow your own rules & lead by example

Communicate expectations Deliver Ground Rules via a hand-out on day 1 Read and discuss the hand-out to them day 1

Hold them accountable Issues addressed in 1:1 meetings A chance to respond

DEVELOP by Creating & Communicating Expectations

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SAMPLE: Ground Rules

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ADD buddhist proverb here

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Honor 1:1 meetings

Timely on-going feedback, good and bad Coaching moments, timing is important

Performance reviews

DEVELOP by Providing On-Going Training

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MAINTAIN

Principles to keep them from straying. If you are using your

wolf pack for your own agenda, they will stray. If you are

leading, feeding & nurturing them, they will remain loyal.

MAINTAIN in 2 steps:

1. Earn their trust by trusting them first

2. Demonstrate your emotional intelligence and self control

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Add quote from Robert Townsend

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Invest in career Conferences, Trainings

Let them shine Recognition to Executive Management

Individual Personality Styles Public recognition vs. thank you card Creative ways to reward them

Peaceful vacations No copying on emails

Monthly newsletters MVPs for the month on your team and other teams

Enjoy the BENEFIT - an increase in Trust 5% increase in trust will increase productivity by 50% or more.

MAINTAIN by Earning Their Trust

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Expected to know your job. Couple your technical skills with EI, start SHINING!

The most underutilized leadership skill = making an emotional connection

Give people your undivided attention – easier said than done Be aware that your emotions are contagious - your influence power Develop your sense of extraversion Very little effort to make someone’s day

MAINTAIN by Demonstrating your Emotional Intelligence

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HIRE FOR CHARACTER, TRAIN FOR SKILL, NURTURE TO KEEP

1. CREATE the pack. You’ve picked pups you can teach & share your values.

TAKE AWAYS: Team Values & Interview Questions

2. DEVELOP the pack by rising as the Alpha. The pack doesn’t succeed without direction.

TAKE AWAYS: 90 Day Boot Camp & Ground Rules

3. MAINTAIN the pack by giving them reasons to stay by your side.

TAKE AWAYS: Rewards, Recognition, & Reviews

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