preprod template. campaign objectives to create a hype not just for the brand’s new line: garnier...

PREPROD TEMPLATE

• CAMPAIGN OBJECTIVES TO CREATE A HYPE NOT JUST FOR THE BRAND’S NEW LINE: GARNIER LIGHT

COMPLETE BUT ALSO TO LET THE PUBLIC/ VIEWERS BECOME FAMILIAR AND APPRECIATE ITS FUTURE BEAUTY AMBASSADRESS.

• CAMPAIGN STRATEGY

GARNIER WILL SEARCH FOR ITS NEW OFFICIAL BEAUTY AMBASSADRESS THROUGH A REALITY-BASED COMPETITION WHERE THE FINALISTS WILL BE ABLE TO

SHOWCASE MORE THAN THEIR LOOKS, THEIR PERSONALITY AND TALENTS.

• Target Market: Young women aged 18 to 30 years old belonging to SEC B, C1 AND C2. Their idea of beauty is that of having clear, fair skin. THEY ASPIRE TO BE SEEN ON TV AND BECOME CELEBRITIES THEMSELVES LIKE THEIR FAVORITE STARS.

• Key Message:

A TRUE GARNIER AMBASSADRESS IS A GIRL WITH A COMPLETE BEAUTY PACKAGE-SHE’S NOT ONLY ATTRACTIVE BUT ALSO WELL ROUNDED AND APPEALING.

GARNIER BRAND PREREQUISITES

• Inclusion of Garnier Logo at beginning of segment similar to Garnier Girl TVC

• Small Garnier logo (proportional to the overall composition of the frame/shot) at top left of screen at all times during interviews, footages of shoot, etc.

GARNIER BRAND PREREQUISITES

• Color scheme – Different hues of green, yellow and white, preferably soft and not too bright. Draw Inspiration from Garnier Leaf

• Set – must include elements of plants and nature

GARNIER BRAND PREREQUISITES• Product – Must include product incidentals with announcement of price (P10 per sachet SRP); product shot of range with Garnier Skin Toner Ruler

• Required Copy:-Garnier Light Complete lightens skin tone up to 3 tones fairer, removes excess oil so skin stays shine free, fades out dark spots and acne marks- With Garnier Light Complete, fairness is now complete!- Take Care (at end of every episode)

GARNIER BRAND PREREQUISITES• Girls with Products Shot – in every episode, must include Girls holding / posing with Garnier Product always close to the skin, near cheeks

GARNIER BRAND PREREQUISITES• Beauty Shot – Must include shot of all finalists at end of each episode/plug, with Take Care Garnier Logo at bottom right + Take Care Garnier stinger at end (Logo is approximately 40% of Screen width)

EPISODE PEGS: EPISODE 1: PRINT AD PICTORIAL CHALLENGE WITH GUEST

CRITIC PHOTOGRAPHER(I.E. NICCOLO COSME)

EPISODE 2: TV AD SHOOT CHALLENGE WITH GUEST CRITIC ADVERTISING DIRECTOR

EPISODE 3: INTERVIEW CHALLENGE WITH GUEST CRITIC IMAGE CONSULTANT PLUS TWO INTERVIEWERS FROM CLIENT AND

AGENCY(I.E. ABBYGALE ARENAS-DE LEON, OLEN LIM)

EPISODE 4: TALENT SHOWCASE CHALLENGE WITH GUEST CRITIC STAR DISCOVERER/ TALENT MANAGER

(I.E. FREDDIE SANTOS)

EPISODE SCRIPTS

(SEE SEPARATE ATTACHMENT)

EPISODE X

LIGHTING

EFFECT OF LIGHTING SHOULD ENHANCE THE SKIN’S NATURAL SKINTONE. MAKING IT LOOK RADIANT, SMOOTH & HEALTHY ON SCREEN. AVOID

SHADOWS ON THE FACE & TOO MUCH CONTRAST/ COLOR SATURATION.

EPISODE X

PEG OF MAKE UP + HAIR

“FRESH & NATURAL, NUDE MAKE-UP LOOK”

EPISODE X

PEG OF COSTUME

SAMPLE ONLY

MUST BE IN SHADES OF PALE YELLOW AND WHITE, NOT TOO REVEALING AND MUST NOT DISTRACT FROM THE FACE. AVOID TOO MUCH PRINT OR HEAVY DETAILING. [MUST GIVE PEGS FOR

FINALISTS AND HOST] EPISODE X

PEGS OF SET

EPISODE 1: PRINT AD PICTORIAL-PHOTOSHOOT/ PICTORIAL SETUP.

EPISODE 2: TV AD SHOOT-A KIKAY’S BEDROOM OR BATHROOM SETUP.

EPISODE 3: INTERVIEW-JOB INTERVIEW/ BOARDROOM SETUP ALA-THE

APPRENTICE. THERE’S A CHAIR FOR THE FINALIST IN FRONT OF THE TWO INTERVIEWERS’ TABLE.

EPISODE 4: TALENT SHOWCASE-AUDITION ROOM ALA-AMERICAN IDOL.

THERE’S A PERFORMANCE AREA RIGHT IN FRONT OF THE CRITIC’S JUDGING TABLE.

EPISODE X

PEGS OF PROPS

PLEASE PUT COMPLETE LIST AND PEGS OF PROPS TO BE USED

EPISODE X

TIME TABLE

PLEASE DISCUSS FINAL TIME TABLE