preet vihar_delhi_hunter business group

HUNTER BUSINESS GROUP

A P M P - 0 6D E L H I – P R E E T V I H A R

R A V I N D R A K U M A R K I R T I ( S 1 5 M M M M M 0 1 9 5 6 )

P R A N I T S H A R M A ( S 1 5 M M M M M 0 2 1 3 1 )

J I T E N D E R S I N G H( S 1 5 M M M M M 0 2 0 8 7 )

N I T E S H K U M A R S I N H A( S 1 5 M M M M M 0 1 8 9 1 )

A M I T S U L E K H( S 1 5 M M M M M 0 2 0 9 8 )

A J A Y B H A T ( S 1 5 M M M M M 0 0 0 7 4 )

HUNTER’S CORE OFFERINGS

THE EVOLUTION OF GASOLINE SERVICE STATION & BRANDED TBA MARKET

THE STAR OIL ACCOUNTTBA Business Revenue Fell over 20% Loosing money in 1991-1992 Strong Customer Relationship

TEAM TBA

DIRECT MARKETING EXPENSES

The Hunter Customer Contact Matrix

GOLD ACCOUNTS

TEAM TBA RESULTS

HUNTER OFFERING MATRIX

EARLY SUCCESSESAfter 6 Months 24% increase in number of active star accounts Over 100 Gold accounts 1993 sales surpassed $20 million targetBut 1994 – Decrease in sales volume and number of accounts

PLANNING AHEAD

ALTERNATIVESAssumption of constant fixed cost of $1.5Million

Maintain fixed operating expenses at 40-45% ($1.28 million)

Hybrid: Reducing fixed costs and sales and marketing costs consistent with 1993 decline in revenue.

THANK YO

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