ppt on consumer buying behavior
Post on 07-Jul-2018
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8/19/2019 PPT on consumer buying behavior
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IMPACT OF BRANDING ON
CONSUMER PURCHASEDECISION( MOBILE PHONE )
Made by
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OBJECTIVE
1. What is th stat!s "# $%a&' %#%& "& *"$i+'i,%&t *"$i+ h"&-
. /hih $%a&' is %#%%' *"st $0 "&s!*% /hi+!%hasi& *"$i+ h"&s-
2. What is th stat!s a&' i*at "# th th&ia+3"&"*ia+3 s"ia+ a&' %s"&a+ %it%ia "&
"&s!*% t" ta4 th 'isi"& #"% h""si& a&'!%hasi& th $%a&'' *"$i+ %"'!t-
5. What is th !%%&t satis#ati"& +6+ "& tha%ti!+a% $%a&' "/&'-
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H7POTHESIS
H0: is there is relationship between thepurchasing decision and income level
H1 there is relationship between choice ofplatform and feature of the phone
H2 there is direct relationship betweengander and feature of the phone
H3 there is direct relationship betweenincome level and choice in in selecting thebrand
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8UESTIONER
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ANAL7SIS
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