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Source: US Energy Information Administration
RAW MATERIALS
If we consumed at today's rate
If we consumed at ½ the USA rate
How many years left?
Source: infographics blog
FOUNDING PRINCIPLES RAW MATERIALS
Source: infographics blog
If we consumed at today's rate
If we consumed at ½ the USA rate
How many years left?
Systemic stress Population, water use, motor vehicles, GDP, fisheries exploitation...
Source: New Scientist, Oct. 2008
Natural system – cherry blossom
Technical nutrients Biological nutrients
'Design for disassembly'
Waste is food Diversity is strength Energy must come from renewable sources Prices must tell the truth Thinking in terms of systems is key
FOUNDING PRINCIPLES
Cradle to Cradle Bill McDonough and Michael Braungart
Desso
CASE STUDY: DESSO
Video Our system
www.ellenmacarthurfoundation.org
Colin Webster
colin@ellenmacarthurfoundation.org
@co1inwebster
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