powerpoint for sales professionals

Easy PowerPoint for Sales

ProfessionalsDiane Windingland

VirtualSpeechCoach.com

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Another BoringPowerPoint Presentation?

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The Boring Agenda Slide

• Plan your presentation• Discover 4 easy design principles

• Learn a few tips and tricks• Deliver with confidence

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Plan“Failing to plan is planning to fail” 5

Start with

Why

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Does your

Customer care?

Start with

Why

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How do you discover Why?

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After

WhyThen plan

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Plan on papera whiteboardbrainstorming softwarePost-it notesBut DON’T start

in PowerPoint! 10

Monroe’s Motivated Sequence

• Attention—You have a problem!

• Need—Let me explain the problem

• Satisfy—I have a solution!• Visualization—Positive or

negative• Action—Next step 11

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Small Group Activity- PART 1

• Objective: Plan a presentation

• Customer: Me • Product: a cell phone• 3 minutes discovery—

Questions• 5 minutes—brainstorm• 5 minutes—plan on Post-its 13

Design“Simple is almost always best”14

4 Easy Design Principles

Go BIG!

Contrast

Less isMore

Rule of Thirds

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Go BIG!

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Empowerment: Pass the Baton

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Empowerment

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Rule ofThirds

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Beautiful Tree in Rolling Pasture

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Power Points

1/3 1/3

1/3

1/3

1/3

1/3

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Contrast

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Contrast

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Is this easy to read?

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Is this easy to read?

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Contrast information

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U.S.A.

Revis family North Carolina, U.S.A.

$341.98/week Spaghetti, potatoes, sesame

chickenFrom the book “Hungry Planet”

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Chad

Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat

From the book “Hungry Planet”

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Weekly Food Consumption

USA Revis family North Carolina,

U.S.A. $341.98/week

Spaghetti, potatoes, sesame chicken

Chad Aboubakar

family Breidjing

Camp, Chad $1.23/week Soup with fresh

sheep meatFrom the book, “Hungry Planet”

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Weekly Food Consumption

USA Revis family North Carolina,

U.S.A. $341.98/week

Spaghetti, potatoes, sesame chicken

Chad Aboubakar

family Breidjing

Camp, Chad $1.23/week Soup with fresh

sheep meatFrom the book, “Hungry Planet”

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Weekly Food Consumption

USA$341.98

Chad$1.23

From the book, “Hungry Planet”37

Weekly Food Consumption

0

50

100

150

200

250

300

350

400 $341.93

$1.23

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Or . . .

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A picture is worth _ ___ _____.

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If a picture is worth a 1000 words,a ______ (or case study,

relevant example) is worth 1000 pictures

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THEN-NOW-HOW Story

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2013-02

2014-0345 lbs lost

Avoid Cheesy Clip Art

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Less isMore

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What is the #1 problem?

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information information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information significance informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information information

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information information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information significance informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information information

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“significance” was lost

One idea per slide

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6 X 6 Rule

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The 6 X 6 Rule• No more than 6 bullets per

slide• No more than 6 words per

bullet• Don’t wrap points past one

line• Fade-in bullets one at a time• This rule is better than wall-o-

text.• Ugh. BORING. TMI. Do you

like?

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Make Information Visual(reduce bullet points)

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My Family• Diane, born in

Oregon• Sean, born in

California• Clara, born in

California• Yuri, born in Russia• Kim, born in South

Korea

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Diane

Sean

Clara

Yuri

Kim

My Family

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Situational Leadership

•Leaders•Followers•Situation

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Situational Leadership

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Leaders

Followers

Situation

Photo by Cat: http://www.flickr.com/photos/catt1788/

Don’t Overdo Animations

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Over done animations are distractingFor a professional look, use:• “Fade” or “Appear”

animations

• “Fade” Transitions

4 Easy Design Principles

Go BIG!

Contrast

Less isMore

Rule of Thirds

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Small Group Activity- PART 2

• Objective: revise & present• 5 minutes revise• 7 slides• 3 minutes to present

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Tips and Tricks

“More beauty in less time” 63

Tips and Tricks• Sections• Picture placement• Remove background of

picture• Making text “pop”

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Organize and plan with

Sections65

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Slide Sorter View

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Picture

Placement

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What does this eye-tracking study tell you?

Eye-tracking study by James Breeze at ObjectiveEyeTracking.com

A person starts dying when they stop dreaming

-Brian Williams

““

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A person starts dying when they stop dreaming

-Brian Williams

“

“71

Remove Picture

Background

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Zoom in for finer control 75

Diane

Sean

Clara

Yuri

Kim

My Family

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Making text

“Pop”

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Muay Thai Boxing

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Muay Thai Boxing 79

Muay Thai Boxing 80

Muay Thai Boxing 81

Muay Thai Boxing

Gradient fill box extended

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Muay Thai Boxing

Dashed lines added to show boxes from previous slide

Gradient fill box extended

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Bonus tips: Keyboard Shortcuts

• arrow keys move objects, CTRL arrow nudge

• Copy short cut: Press CTRL while dragging

• “B” for black screen

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“B” for Black Screen

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Deliver“The 3 most important things:1.Practice2.Practice3.Practice 86

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Sample PowerPoint ChecklistLaptop Handouts

AC Adapter handoutsMouse flyers

biz. CardsElectricalPower strip Just in caseExtension cord remote batteries

spare bulbProjector CD w/ ppt fileAC adapter flash drive w/ppt fileLap top cable Speaker NotesRemote control slides printoutProjector screen

VenueAccessories set upSpeakers power accessLaser Pointer internet access

set up early? 88

Plan APlan BPlan C 89

Deliver“The 3 most important things:1.Practice2.Practice3.Practice 90

Not Just for the Big Screen

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Additional Resources

• Tutorials on Lynda.com (David Diskin)

• Book: Presentation Zen• Book: PowerPoint 2010 for

Dummies

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Remember . . .• Plan your presentation—WHY?

• 4 easy design principles• A few tips and tricks• Deliver with confidence

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Another BoringPowerPoint Presentation?

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