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3
1991) ,
1991)
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2541
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1991)1991)
2008)
International Beverage Holdings Limited (“IBHL”) 2551 IBHL
6
Inver House Distillers Limited (“Inver House”) IBHL
IBHL 6
International Beverage Holdings Limited USA, Inc.
:
100%
:
&
VS
promotion promotion
4P’S
promotion
PriceLeo 420 /
Strategy:Leo Beer
SPT :position beer
market share
position Brand Name Leo
Leo Beer pricing strategy
final consumer
-
-
-
AEC
50
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