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WORKSHOP SERIES!

POWERFUL PRESENTATIONS

VENTURECAPITALPITCHES

High Growth Ambition!Very Scalable Business Model!

Low Growth Ambition!Non Scalable Business Model!

Market !Validated !Business Model!

Unvalidated!Business Model!

Me

Start Up

ANGEL VS VENTURE CAPITAL FUND

WORKSHOP SERIES!

POWERFUL PRESENTATIONS

Guy Kawasaki’s 10, 20, 30 Rule

10, 20, 30 Rule

10 Slides!(10 Topics)

10, 20, 30 Rule

1.  Title!2.  Problem/Opportunity!3.  Value Proposition!4.  Underlying Magic!5.  Business Model!

6.  Go-To-Market Plan!7.  Competitive Analysis!8.  Management Team!9.  Financial Projections!10.  Current Status,

Accomplishments, Timeline, Use of Funds!

10 Slides!(10 Topics)

10, 20, 30 Rule

20 Minutes!

10, 20, 30 Rule

One Hour

Setup! Presentation! Q&A!

45 Minutes 5 Min

10, 20, 30 Rule

One Hour

Setup! Presentation! Discussion!

20 Minutes 40 MinutesMore

than you think

10, 20, 30 Rule

One Hour

Setup! Presentation! Discussion!

20 Minutes 40 MinutesMore

than you think

10, 20, 30 Rule

30 Point Font!(or Bigger)!

10, 20, 30 Rule

This is 70 Point!This is 60 Point!

This is 50 Point!This is 40 Point!

This is 30 Point!This is 20 Point!

This is 10 Point!

Guy’s 10 Slides

TITLE

Company name, your name and title, address, e-mail, and cell number!

Guy Kawasaki – The Art of the Start 2.0

1!

PROBLEM/OPPORTUNITY

Describe the pain that you’re alleviating or the pleasure you’re providing!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

2!

VALUE PROPOSITION

Explain the value of the pain you alleviate or the value of the pleasure you provide.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

3!

UNDERLYING MAGIC

Describe the technology, secret sauce, or magic behind your product.!

•  More diagrams than text!•  Prototype or demo!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

4!

BUSINESS MODEL

Explain who has your money temporarily in his pocket and how you’re going to get it into yours.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

5!

GO-TO-MARKET PLAN

Explain how you are going to reach your customer without breaking the bank.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

6!

COMPETITIVE ANALYSIS

Provide a complete view of the competitive landscape. !Too much is better than too little.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

7!

MANAGEMENT TEAM

Describe the key players of your management team, board of directors, board of advisors, as well as major investors. It’s ok not to be perfect.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

8!

FINANCIAL PROJECTIONSAND KEY METRICS

Provide a three-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate. Do a bottom-up forecast, not top down.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

9!

CURRENT STATUS, ACCOMPLISHMENTS TO DATE, TIMELINE, AND USE OF FUNDS

Explain the current status of your product, what the near future looks like, and how you’ll use the money you’re trying to raise.!

Guy Kawasaki – The Art of the Start 2.0

Guy’s 10 Slides

10!

2 3 4

5 6 7

8 9 10

2 3 4

5 6 7

8 9 10

WORKSHOP SERIES!

POWERFUL PRESENTATIONS

Examples

HOME GAME

Crossing the Chasm!Geoffrey A. Moore!

HOME GAME

The Art of the Start 2.0!Guy Kawasaki!

WORKSHOP SERIES!

POWERFUL PRESENTATIONS

5/21: Storytelling for Business!5/28: Presentation Delivery Skills! 6/4: Better Slide Decks!6/18: Tech Presentations!7/9: Venture Capital Pitches!7/23: Visual Data!

Daniel Taylor!Dan@ExpressiveConsulting.io!