power of engaging content

Power of Social Media and Engaging Content

by

How engaging content can

generate leads on social media

Client :

Agency :

Duration : 2 months

We divided the entire strategy into two parts a. Creating a travel community with the

help of engaging content and eye-catching

graphics b. Carefully Running facebook-cpc to tap the targeted audience.

Part 1…

Starting with info-graphics, quotes and

informative posts keeping in mind the word ‘travel’

Starting with info-graphics, quotes and

informative posts keeping in mind the word ‘travel’

Starting with info-graphics, quotes and

informative posts keeping in mind the word ‘travel’

Starting with info-graphics, quotes,quizzes

and informative posts keeping in mind the word

‘travel’

Starting with info-graphics, quotes,quizzes

and informative posts keeping in mind the word

‘travel’

And sales post as well…

And sales post as well…

But because of facebook’s new

advertising model, our reach was low

(17% approx) especially for sales

posts

Hence… part 2 came into picture

Facebook Ads

With careful targeting, we applied facebook ads

to push the reach among relevant

audience which resulted in…

This…

And with a mix of ENGAGING

CONTENT and FACEBOOK ADS …

We hit the right audience in a

right way!

Better participation of the audience

Better participation of the audience

Which ultimately resulted in…

Awesome Click-through-rate and

Cost-per-click

And…

Leads…

Leads…

We maintained the engagement with contests as well…

Which resulted in more interactions!

Which resulted in more interactions!

With more leads and sales queries…

And we Rocked twitter too

And we Rocked twitter too

Results…

• More than 8 million people reached on twitter and facebook• 100 + sales queries from social media channels• 3 hashtag trending activities in India• Unbelievable brand recognition in social media channels like twitter, facebook, pinterest and G+

And hence, if you are thinking to

implement SOCIAL MEDIA and CONTENT

power in your business…

Never leave that on your nephew ;)

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