poster step by-step

First off as we did with our magazine cover we started with a monochrome background to place everything on.

We then added in our title as this is the focus of the poster, to advertise the film we are making. The text colour was debated over a few times but we decided on red as it stood out and was a convention of most action posters.

Next we copied the credit block from our trailer and then adjusted it so that it was shaped correctly and looked neat on the actually poster. The size of the text also had to be edited as when we copied it in we felt it was too big in comparison to the title and as stated before, we wanted the title to be our main focus.

Next we added the obligatory “Coming Soon” phrase. This was written in red to make it stand out better against the background of the poster but also so your eyes are drawn towards the “Coming Soon” as opposed to the credit block.

Then another simple case of adding in the web address associated with our film. We decided to do this in white to vary the colours on the poster while still keeping to a simple colour scheme of white, grey, and red. This was also made bigger then the credit block as this is another important piece of information.

Next we added the catch phrase to our film to make it more identifiable with our target audience. This is a common technique used by not only action films but also films in general. And is also a line that can be seen within the trailer, therefore connecting these different medias together.

Then we added the main picture of the actor and positioned it to the side of the text. When making a poster the actor isn't usually facing the camera but looking just to the side or down from the lens. We also noticed that the picture we took was too light so we placed an extra layer with a black rectangle. We then made it at around 25% transparency so you could still see through it but so that it still made the other layers darker. This seemed to work very well for the aesthetic of the poster.

We then added in our background to make sure that we could still see everything properly. We removed the darkened shape for just a second so that everything could be positioned correctly. After resizing and moving the background we finally decided on the position you see here.

Then we put the colour back over to make sure that it still had the ideal effect. One thing we had to change was the text being in front of the darkened layer because it seemed too dark and we wanted it to stand out so that people would read it. we now believe that this effect creates a more rough feel and one that will represent our film.