positioning chapter 7
Post on 17-Aug-2015
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CHAPTER: 7
POSITIONING OF A FOLLOWER
Me To Response
“Keeping in tune with time”
But ,
Most me-too product
failed !!!
Most me-too product
failed
Accent is better rather than speed
Launch your attack ,
@ situation fluid
Cherchez le creneau
Look for the hole
Then fill it …
THINK IN REVERSE
THINK IN REVERSE
go againstthe grain
Think
Small
Price is Advantage
Price is Advantage
If First In Category
High price is not the way to get rich
1) First in price position 2) Valid product story3) receptive customer to high price
Example :
Age : Strategy
Good strategy inside the factory
Bad strategy outside of the factory
Advertising is not a debate
It’s seduction
The everybody trap :
Avoid this strategy
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