portfolio book...portfolio book marissa pozzi | 2020 | graphic design. thistly cross company rebrand...
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P O R T F O L I O B O O KM A R I S S A P O Z Z I | 2 0 2 0 | G R A P H I C D E S I G N
T H I S T LY C R O S S
C O M P A N Y R E B R A N D
Scottish hard cider company based at the cider shed
just outside Dunbar, in the heart of the East Lothian
countryside. The main goal of this campaign is to reach
a more international customer awareness of the brand.
In addition, the rebrand will attract and encourage
tourists to Scotland to visit the brewery facilities as
a day trip/experience. They can enjoy a tour, tasting,
dinner, and/or just the friendly atmosphere with a
hard cider in hand. The purpose is for visitors to feel at
home, welcomed, and relaxed at the brewery.
C O M P A N Y R E B R A N D
L A B E L D E S I G N
C O M P A N Y R E B R A N D
L A B E L D E S I G N
C O M P A N Y R E B R A N D
L A B E L D E S I G N D E T A I L S
C O M P A N Y R E B R A N D
L A B E L D E S I G N D E T A I L S
C O M P A N Y R E B R A N D
R E S P O N S I V E W E B S I T E
C O M P A N Y R E B R A N D
I L L U S T R A T I O N S
B L U E B E L L S C O T T I S H T H I S T L E H E A T H E R
C O M P A N Y R E B R A N D
B R E W E R Y E X P E R I E N C E
C I D E R T A N K W R A P S
C O M P A N Y R E B R A N D
B R E W E R Y E X P E R I E N C E
M U R A L F O O D F E S T I V A L B O O T H
C O M P A N Y R E B R A N D
M E R C H A N D I S E
C O M P A N Y R E B R A N D
M E R C H A N D I S E
C O M P A N Y R E B R A N D
L O G O E X P L A I N E D
C O M P A N Y R E B R A N D
P R O C E S S S K E T C H E S
R E D B O N E W O V O K A
V I N Y L R E C O R D L A B E L
After exploring Josie’s Records in Lubbock, TX, I came
across an old Redbone album. I knew Redbone sang the
song “Come and Get Your Love,” and that’s about all I
knew of the 1970s Native American rock group. After
doing more research on the band, I found that they have
an extremely rich cultural background that I was able
to explore in the patternings.
V I N Y L R E C O R D L A B E L
C O V E R
C O V E R
V I N Y L R E C O R D L A B E L
S K E T C H E S
V I N Y L R E C O R D L A B E L
M E C A
N O N - P R O F I T R E B R A N D
MECA is a non-profit organization that provide alter-
native arts activities for Houston’s youth and families.
MECA programs are nationally recognized for their
talented student artists. Student ensembles and artists
also are known for their talent and achievements.
N O N - P R O F I T R E B R A N D
L O G O E X P L A I N E D
P O S T E R S E R I E S
N O N - P R O F I T R E B R A N D
R E S P O N S I V E W E B S I T E
N O N - P R O F I T R E B R A N D
W E B S I T E P A G E S
N O N - P R O F I T R E B R A N D
S K E T C H E S
N O N - P R O F I T R E B R A N D
K O N A C O F F E E F E S T I V A L
F O O D F E S T I V A L D E S I G N
The Kona Coffee Cultural Festival is recognized as
the oldest and most successful food festival in Hawaii.
It honors Kona’s cultural heritage, recognizing the
accomplishments of Kona coffee pioneers, farmers, and
artisans. Because of the cultural ties of the festival, the
new design and campaign harkens to vintage Hawaiian
travel posters and Polynesian tattoo pattern designs.
P O S T E R
F O O D F E S T I V A L D E S I G N
F E S T I V A L A P P
F O O D F E S T I V A L D E S I G N
M E R C H A N D I S E
F O O D F E S T I V A L D E S I G N
D E S I G N E L E M E N T S & S K E T C H E S
F O O D F E S T I V A L D E S I G N
A Q U A T I C A D V E N T U R E S
F I C T I O N A L B R A N D D E S I G N
Aquatic Adventures offers various water excursions
lead by highly trained guides all over Australia and
six peak coastline locations. Their focus is on a fun,
adventurous time exploring the water that is such an
important part of the Australians’ day-to-day life. Their
excursions are extremely personalized to each group so
that the guests really get a great immersive experience
of the Australian coast and even the culture.
S T A T I O N A R Y S Y S T E M
F I C T I O N A L B R A N D D E S I G N
M E R C H A N D I S E
F I C T I O N A L B R A N D D E S I G N
M E R C H A N D I S E
F I C T I O N A L B R A N D D E S I G N
R E S P O N S I V E W E B S I T E
F I C T I O N A L B R A N D D E S I G N
T R A D E S H O W B O O T H
F I C T I O N A L B R A N D D E S I G N
S K E T C H E S
F I C T I O N A L B R A N D D E S I G N
P O S I E P I T S
F I C T I O N A L B R A N D D E S I G N
Searching for a new, natural, and clean take on arm
pit health and care, Posie Pits was born. Posie Pits was
inspired by the small bouquets of flowers and herbs
that were carried as protection to ward off the smell
of the Great Plague in England in 1665. People would
carry these small bouquets in their pockets to keep
themselves smelling fresh, despite the scent of the dis-
ease. The products used are organic and vegan, taken
straight from natural flowers and herbs provided by
Mother Nature herself. Taking care of your pits should
be just as important as taking care of anything else, and
Posie Pits knows this.
L A B E L S
F I C T I O N A L B R A N D D E S I G N
L A B E L S
F I C T I O N A L B R A N D D E S I G N
S T O R E D I S P L A Y
F I C T I O N A L B R A N D D E S I G N
S K E T C H E S
F I C T I O N A L B R A N D D E S I G N
N O S T A L G I A
C A T A L O G D E S I G N
Born out of a passion that I have for hand lettering and
vintage lightbulbs, I was able to work with the compa-
ny Nostalgic Bulbs for this project. With the variety of
bulbs and shapes they sent me, I art directed my own
photoshoot. With these beautiful bulbs as my subject, I
was able to snap some really great images, especially of
the intricacies of the bulbs’ filaments.
C O V E R
C A T A L O G D E S I G N
S P R E A D S
C A T A L O G D E S I G N
S P R E A D S
C A T A L O G D E S I G N
P H O T O G R A P H Y
C A T A L O G D E S I G N
L O G O S
L O G O D E S I G N
A variety of logos created for fictional companies
or rebranded for pre-existing companies.
L O G O S
L O G O D E S I G N
mecameca
1. THISTLY CROSS (SCOTTISH HARD CIDER)
2. AQUATIC ADVENTURES (AUSTRALIAN H20 EXCURSIONS)
3. POSIE PITS (VEGAN ARMPIT CARE)
4. BECOMING OVER BEING (SPORTS INDUSTRY PODCAST)
5. MECA (MULTICULTURAL EDUCATION CENTER FOR THE ARTS)
1
2
3
4
5
T H A N K S FO R TA K I N G A Q U I C K P E E K AT M Y WO R K , Y ’A L L !w e b W W W . M P O Z Z I A R T A N D D E S I G N . C O M | e M A I L M A R I S S A P O Z Z I @ G M A I L . C O M | P h O N e 7 1 3 . 5 0 4 . 8 0 9 2
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