portfolio 2010 - janayna

Foundation of Culture of Aracaju (FUNCAJU) - 2002

The concepts involved in this brand were fantasy, creativity, diversity, “from the people” idea, culture, art and democracy. The form reminds amask, a brazilian carnival standart and the faces played the artmovements, like circus, drama, theater.

Role: graphic design and conceptNature: Private client (Aracaju’s prefecture)

Vitalle - 2006

Role: graphic design and concept

Nature: academic (packaging discipline)

A natural and liquid milk for the A class, used the concepts of tradition,confort, security and “hand made”. The colors tried to run from the blueand green always used on milk packagings. The brand also passed theexcelence image of a selected and high quality milk.

Federal University of Pará - 2007

Role: graphic design, concept

Nature: Contest

Considering the institution’s aspects, the logo

had to be objective, cler and precise, capable

of being recognized for the community at the state.

The solution was to bring the state flag in the brand

in a creative way.

Cofee Bar - 2006

Role: graphic design, concept

Nature: Private Client

The brand had to be modern and light, with an uniquetypography aesthetics which resembled the coffee grain.The stakeholder wanted to combine the brand with classic frenchtextures with the store decoration.

EXPO Design - 2007The brand was created by 3 graphic designers, inspired by thework of Ariano Suassuna (a popular artist in the state). He’sfamous for the “iluminogravuras”, a set of drawings mixed withphotographs with very strong graphic signs. The project was madefor a design conference and brings the elements of braziliancarnival’s standarts, magnifying the armonial culture.

Role: group leader, graphic design and conceptNature: private client

Signs - 2006

Social project developed for CARE - leading humanitarian

organization that fights global poverty. The aim of this

institutional campaign was to sensibilize, question and

thrill the reader using strong sentences and images,

while playing with punctuation marks (once they are

essential in visual rethoric).

Role: video editing, graphic design and conceptNature: academic (visual rethoric discipline)

Lily - 2008

Based on the iranian movie “The Silenc

e”, this is part of an integrated

design project that developed an edu

cational system for children. The aim

of the system is to help children under

stand better and deal with some

disabilities, also incorporate their par

ents and the community. The cartoon

was designed to deal with blindness

and reaches each one of the five

senses of the human body. Lily, the ma

in character is blind and has many

friends in the forest that helps her on

her daily life.

friends in the forest that helps her on

her daily life.

*Illustrations by Suzanne Woolcott.

Role: graphic design and conceptNature: academic (intermedia discipline)

Clio - 2007

Image viewr system for a digital library, based on Clio’s technology.Using this online system users can search for any book and see thedigitalized image. All the icons were created to help the manipulationof selected images on the screen during the view.

Role: architecture and information design, gra

phic design and concept

Nature: government institution

Janayna Velozo de Souzajanaynavelozo@gmail.com

International HouseWakayama shi, Nishitakamatsu, 1-7-20Room 202, Wakayama ken. Japan.641-0051 | Address

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