pop slider thad ward, leo lebedev, & travis stewart

POP SLIDER

Thad Ward, Leo Lebedev, & Travis Stewart

Product Description

Our product is: In car device that delivers soda to the

driver with the click of a button. It is installed under the car and is

installed by the dealerships. There is a refrigeration system that will

keep beverages cold. Compressed air tubing that will shoot the

can up to the front seat.

Positioning Target market is to dealerships:

Such as SUV's, luxury cars, mini vans, ect.

Competitors are: Other luxury products. Mini fridges.

Higher price. More features. Unique Product.

Market Research

We used: Surveys Marketing information system Focus Groups

Secondary Method: Census Data

Do you prefer cans or bottles?

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1

2

3

4

5

6

cans bottles neither both

How much extra would you pay for this product?

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0.5

1

1.5

2

2.5

3

3.5

4

4.5

100-300 300-700 700-1000 1000-1500 other

Packaging

Package description: Heavy Each Part Wrapped in Styrofoam Each part boxed and placed inside bigger

box and labeled for protection. Instruction Manuel inside for easy set-up. Standard brown box. (no design)

•Instructions

•Manufacturing info

•Logo

•Weight Warning

•Example pictures

Pricing $500 to dealerships. $700 to consumers. Pricing reason

Refrigeration system-$200 Tubing + Compressor-$200 Profit- $100

Competitors- In car fridges

Pricing Strategy- Skimming strategy

Promotion Personal Selling – Meetings with dealerships

and show them our product. Mass Selling –Advertising our product at

expo’s. Publicity/P.R. – Having our product reviewed

by and automobile-products website. Sales Promotion –This plays a huge role

because the dealerships are all the middle men.

Promotion.

Personal Selling Better first impression. Sell your idea in mass quantity. Better Advertising. Examples, ect.

Promotion Mass selling – Selling in mass quantity to

the dealership. Personal selling – dealerships at Expo’s,

in meetings, ect. Sales Promotion – no sales promotion. Public relations – release to the press

right when it comes out.

Distribution. Single channels Indirect selling, dealerships being the

middle man. Selling to car dealerships:

Ron Tonkin Ford Honda GMC Dodge Chevrolet.

Distribution

Why Ron Tonkin Ford, Honda, GMC, Dodge, or Chevrolet? All SUV sellers. SUV’s being our target market.

Why Indirect and not direct? Hard to install product without equipment. Less chance of damage to cars. More profit.

POP SLIDER

Why should you buy Pop Slider? Very convenient Cheap Easy to use Fun Unique Safer

The End

Thank you