pop goes the library: pr tips & tricks to connect with your whole community

Pop Goes The LibraryPublic Relations Tips & Tricks to

Connect with Your Whole Community

NJLA ConferenceApril 29, 2009

www.popgoesthelibrary.com

Your Pop MavensSophie BrookoverElizabeth Burns

Where To Find This Talk

www.slideshare.net/sophiebiblio/

Why Pop Culture?

• It’s a way into your patrons’ lives• It’s a lure into the library• It’s a path to being indispensable!

What Is Pop Culture?

Pop Culture =

Whatever people in your community are talking, thinking, and

reading about.

But.... 

Do they know they can get it at the

library?

Marketing

http://www.flickr.com/photos/kpwerker/2542128140/Used under a Creative Commons License

Marketing: Fine Tuning

http://www.flickr.com/photos/crashmaster/3344052447/Used under a Creative Commons License

Internal Marketing: Who?

• Library Board• Library Staff• Volunteers

Internal Marketing

  Workshop for Staff

External Marketing: Who?

  • Customers: Past, Present, Future• Government Representatives• Media

External Marketing

http://www.flickr.com/photos/fornal/522011152Used under a Creative Commons License

PR Campaign

PR Campaign

  • For the media• On your website• In-house

PR Campaign Toolkit 

http://www.flickr.com/photos/petermartinhall/2905767476/Used under a Creative Commons License

 And now,

some really awesome examples.

Teen Read Week

http://tinyurl.com/dawg4x

Teen Read Week

Tell Us Your Story

solvinglifesproblems.org

solvinglifesproblems.org

Advocacy = Good Storytelling

http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License

Know Your Audience

http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License

Know Your Audience

http://www.flickr.com/photos/anikarenina/3434226405/Used under a Creative Commons License

Know Your Audience

http://www.flickr.com/photos/travelinlibrarian/140887735/Used under a Creative Commons License

Be Brief

http://www.flickr.com/photos/monster/466981669/Used under a Creative Commons License

Be Memorable

http://www.flickr.com/photos/21560098@N06/3457719386//Used under a Creative Commons License

Practice!

http://www.flickr.com/photos/matthijs/1468751579/Used under a Creative Commons License

Bonus! 7 Newish TrendsTo Look Out For

Twittertwitter.com

2. Huluwww.hulu.com

3. Library-Created Job Search Resources

http://tinyurl.com/cb54wr

4. Show Our Valuesnapshot.njlibraries.org

5. Phone As Computer

http://www.flickr.com/photos/sophiebiblio/3484726202Used under a Creative Commons license

6. Comic Books & Education

http://www.flickr.com/photos/mysapl/2515952807/Used under a Creative Commons license

7. The New Frugality

http://www.flickr.com/photos/caninegirl/3166004863/used under a Creative Commons license

Thank You! Stay in Touch!

   Sophie Brookover sophie.brookover@gmail.comElizabeth Burnslizzy.burns@gmail.com

www.popgoesthelibrary.com