policy recommendations by silja suntola
Post on 26-May-2015
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Silja SuntolaProject Director
Aalto University, School of Business, SBCFinland
Launch of the CENTRES policy
recommendations
2Horizontal and integrated approaches to creative entrepreneurship in schools
• The nature of work and society are changing from manufacturing products and goods to offering innovation and services
• While manufacturing decreased from 16,9% in 2000 to 9,7% in 2011. Copyright share increased from 3,9% to 4,8%, and their share of Manufacturing & Services from 5,4% to 8,4%
• The role of arts and cultural skills needs to be understood way beyond creative industries – in all sectors of society. Education is in a key role!
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Art subjects and art-based skills need to be increased and incorporated into the curricula horizontally
• We also need to build the confidence and competency of teachers for incorporating art-based methods horizontally
• We need to improve the offer provided by the arts and cultural sector to improve the offer provided by the arts & cultural sector
An arts revival in our schools
Q: Does our art education train artists for these needs?
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• Acknowledging the lack of multi-disciplinary approaches / a strong emphasis on specific disciplines
• Creative competencies and art-based skills need to be incorporated into education horizontally
• Skills pertinent to multi-disciplinary working (such as interpersonal skills) need to be identified as well as discussing values, ethics and exploring other cultures
Toward a creative entrepreneurship curriculum
As ”tradinional” jobs are quickly disappearing in all sectors – we need to quickly make our education meet these.
5Pervasively digital creative learning
• Digitalization and new / emergent technologies offer much untapped potential for releasing creative ideas
• Digitally-enabled entrepreneurship programs that combine the application and interpretation of digital technology, encouraging young people to explore the boundaries between technology and creativity
• This should be encouraged increasingly in partnership with genuine industry actors and educational institutions
This will be a real catalyst for future economy!
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Dedicated creative entrepreneurship programmes
• Formal and informal education should become a compulsory part of the educational system
• Every secondary school student should participate in at least one informal entrepreneurship educational programme
• A variety of measures such as incubators, talent development projects etc. should be supported in co-operation with educational institutions
• Accreditation systems need to be developed
We need to integrate a creative entrepreneurial mind-set in all education
7Enabling programmes for creative entrepreneurship teaching
• Entrepreneurial education and creative methods should be mandatory for teachers
• Programmes that enable links between schools and businesses should be supported
• Continuing education for teachers should be provided – also as a means to secure industry needs A positive trust towards ones own
skills and abilities, forms the basis towards entrepreneurial behaviour
8Coordinated programmes to link education and business
• Bridging the gap between educational institutions and different business support systems
• Creative hubs, mentoring networks etc. to support and deliver in-and-out of school activities (mini-company programmes, start-up programmes, work-related learning and more)
• Brokered creative investment, fiscal incentives for firms as part of talent recruitment strategy
Many creative enterprises have launched from passionate hobbies.
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THANK YOU!
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