pnb pr results summary – 15 july 2010
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PNB PR Results Summary – 15 July 2010
agenda• PR Objectives
• Target Media Outlet List
• Summary of Results
• List of Respondents
• Coverage Report by DMA
2
PR objectives• Distribute PNB press release to Filipino media to
– Increase awareness of PNB / WU tie up among target audience
– Create word of mouth among Filipino communities– Maximize coverage
3
Target Media Outlet List
4
$38k Value!!
Total number of media outlets = 62
Market Vehicle Media Outlet
TV KSCI Asian Journal Tribune USABalitaManila US TimesPhilippine MediaAsian American Peoples JournalAng PeryodikoPhilippine Times
SF TV KTSFAsian JournalManila MailPhilippines TodayFilipino ReporterFilipino ExpressAsian JournalFilipino Times (NY/NJ/DC/VA/PA)Basta Pinoy Metro (NJ/VA/DC)Planet PhilippinesPhilippine Chronicle
Total # of Media Outlets : 20
WU Filipino Tier 1
LAPrint
PrintNY/NJ
Market Vehicle Media Outlet
The Fil-Am CourierHawaii Filipino ChronicleFil-Am ObserverThe Filipino SummitKNDIKPMWFilipino American BulletinFilipino American HeraldAsian JournalNevada ExaminerThe Philippine Times of S. NevadaBalitaPhilippine MediaAsian Journal Pinoy WeeklyFilipino PressPhilippine Mabuhay News
Total # of Media Outlets : 17
SD Print
Radio
WU Filipino Tier 2
HI
SEA
LV
Market Vehicle Media Outlet
Philippines HeadlinePhilippine FiestaThe Philippine WeeklyPinoy News Magazine
FL Print Basta PinoyTotal # of Media Outlets : 5
SAC
CHI
WU Filipino Tier 3
Market Vehicle Media Outlet
TV TFC (ABS-CBN)Inquirer.netPhilstar.comPhilippinenews.comAsianjournal.comPhilippinestodayus.comFilipinoreporter.comFilipinoexpress.comEmanilamail.comTribuneusa.comBalita.comFilipinotimesonline.comFilipinovillage.comThepinoyweekly.comPhilnews.comRadio Manila (Internet)Radio Pinoy (Internet)Pinoy American Radio (Internet)Filipinas MagazinePhilippine News
Total # of Media Outlets :20
National
Online
WU Filipino Nationwide
Radio
List of Respondents
5
$38k Value!!
No. Segment DMA Vehicle Publication Date Section Unit Value Impressions
1 Filipino LA Print Tribune USA 11-Jun Main / A Front 1/4P4C 900.00$ 132,000
2 Filipino LA Print Asian Journal 12-Jun Community / B6 1/4P4C 2,050.00$ 140,000
3 Filipino LA Print Balita 12-Jun Consumer/Main/Business Pg 12 1/2P4C 2,700.00$ 92,000
4 Filipino LA Print Philippine Media 16-Jun Main/ A Front 1/4P4C 826.00$ 100,000
5 Filipino LA Print Manila US Times 21-Jun Consumer/Community Pg 17 1/2PBW 1,500.00$ 92,000
6 Filipino LA Print Philippine Times 24-Jun Community Pg 27 1/2P4C 1,100.00$ 80,000
7 Filipino LA Print Asian American Peoples Journal 25-Jun Community 1/4PBW 350.00$ 80,0008 Filipino LA Print Ang Peryodiko 1-Jul Community Pg 20 1/4PBW 440.00$ 60,000
Los Angeles Total 9,866.00$ 776,000
1 Filipino SF Print Manila Mail 16-Jun Main/ A Front 1/4P4C 900.00$ 100,000
2 Filipino SF Print Philippines Today 16-Jun Community Pg 31 1/4P4C 1,400.00$ 100,0003 Filipino SF Print Asian Journal 18-Jun Community / B6 1/4PBW 2,050.00$ 128,000
San Francisco Total 4,350.00$ 328,000
1 Filipino NY/NJ Print Filipino Times (NY/NJ/DC/VA/PA) 12-Jun Feature Pg 8 3/4PBW 710.00$ 80,000
2 Filipino NY/NJ Print Filipino Reporter 18-Jun Community Pg 24 3/4P4C 1,900.00$ 100,000
3 Filipino NY/NJ Print Filipino Express 18-Jun Community 1/4P4C 500.00$ 80,0004 Filipino NY/NJ Print Asian Journal 18-Jun Community / B6 1/4P4C 2,050.00$ 52,000
New York / New Jersey Total 5,160.00$ 312,000
19,376.00$ 1,416,000
1 Filipino National Online Philstar.com 26-May Business Web Page 4,304.00$ 1,500,000
2 Filipino National Online Balita.com 12-Jun Business Web Page 2,700.00$ 520,000
3 Filipino National Online Inquirer.net 14-Jun Breaking News Web Page 2,400.00$ 1,717,200
4 Filipino National Online Asianjournal.com 16-Jun Community Web Page 3,600.00$ 600,000
5 Filipino National Online Philippinestodayus.com 16-Jun Community Web Page 1,400.00$ 80,000
6 Filipino National Online Philippinenews.com 18-Jun Community Web Page 2,000.00$ 600,000
7 Filipino National Radio Radio Manila (Internet)18-Jun
Latest News30 mins
incl interview 8,000.00$ 985,200
8 Filipino National Radio Radio Pinoy (Internet) 25-Jun Breaking News Live Read 5 mins 7,000.00$ 656,800
9 Filipino National Online Filipinas Magazine 25-Jun Community Web Page 700.00$ 120,000
10 Filipino National Online Thepinoyweekly.com 27-Jun Business Web Page 440.00$ 80,000
11 Filipino National Online Filipinoreporter.com 2-Jul Community Web Page 1,900.00$ 80,000
12 Filipino National Online Emanilamail.com 2-Jul Breaking News Web Page 900.00$ 100,000
13 Filipino National Print Philippine News 2-Jul Legal & Immigration 1/4P4C 2,016.00$ 260,000
37,360.00$ 7,299,200
Tier 1 Market
National Totals
National MarketTier 1 Totals
6
$38k Value!!
Total Number of Media Emailed 62
Total Responded 44
List of Respondents1 Filipino HI Print The Fil-Am Courier 16-Jun Feature Pg 17 FPBW 2,690.00$ 80,000
2 Filipino HI Radio KNDI 24-Jun News Spots 5 mins 3,000.00$ 150,000
3 Filipino HI Print Hawaii Filipino Chronicle 26-Jun Mainland News 1/2PBW 1,598.00$ 80,000
4 Filipino HI Print Fil-Am Observer 1st wk Jul Community 1/2PBW 658.00$ 40,000
Hawaii Total 7,946.00$ 350,000
1 Filipino SEA Print Filipino American Herald June Main Pg 2 1/2PBW 840.00$ 28,0002 Filipino SEA Print Filipino American Bulletin 2-Jul Community 1/3PBW 450.00$ 48,800
Seattle Total 1,290.00$ 76,800
1 Filipino LV Print Asian Journal 17-Jun Community B6 1/4PBW 1,950.00$ 60,000
2 Filipino LV Print Nevada Examiner 18-Jun Community & Business 1/8PFC 500.00$ 52,000
3 Filipino LV Print The Philippine Times of S. Nevada 25-Jun Business FPFC 2,100.00$ 39,200
4 Filipino LV Print Balita 30-Jun Business 1/2PFC 1,900.00$ 48,000
Las Vegas Total 6,450.00$ 199,200
1 Filipino SD Print Philippine Media 18-Jun Main / A Front 1/3PFC 826.00$ 80,000
2 Filipino SD Print Asian Journal 18-Jun Red Carpet 1/4PBW 600.00$ 92,000
3 Filipino SD Print Pinoy Weekly 26-Jun Business 1/4PBW 440.00$ 80,000
4 Filipino SD Print Philippine Mabuhay News 30-Jun Community 1/4PBW 700.00$ 52,000
San Diego Total 2,566.00$ 304,000
18,252.00$ 930,000
1 Filipino SAC Print Philippines Headline 2-Jul Business 1/3PFC 1,000.00$ 40,000
Sacramento Total 1,000.00$ 40,000
1 Filipino Chi Print Pinoy News Magazine 30-Jun Business 1/4PFC 600.00$ 20,000
Chicago Total 600.00$ 20,000
1,600.00$ 60,00076,588.00$ 9,705,200
Tier 3 TotalsGrand Total
Tier 2 Market
Tier 3 MarketTier 2 Totals
7
Coverage Report by DMA
8
Los Angeles
9
Los Angeles: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 LA Print Tribune USA 11-Jun Main / A Front 1/4P4C 900.00$ 132,000
2 LA Print Asian Journal 12-Jun Community / B6 1/4P4C 2,050.00$ 140,000
3 LA Print Balita 12-Jun Consumer/Main/Business Pg 12 1/2P4C 2,700.00$ 92,000
4 LA Print Philippine Media 16-Jun Main/ A Front 1/4P4C 826.00$ 100,000
5 LA Print Manila US Times 21-Jun Consumer/Community Pg 17 1/2PBW 1,500.00$ 92,000
6 LA Print Philippine Times 24-Jun Community Pg 27 1/2P4C 1,100.00$ 80,000
7 LA Print Asian American Peoples Journal 25-Jun Community 1/4PBW 350.00$ 80,0008 LA Print Ang Peryodiko 1-Jul Community Pg 20 1/4PBW 440.00$ 60,000
Los Angeles Total 9,866.00$ 776,000
10
Los Angeles: Print Clips
11
Los Angeles:Print Clips
Tribune USA – 11 June Balita – 12 JuneAsian Journal – 12 June
Philippine Media – 16 June
12
Los Angeles: Print Clips
Philippine Times – 24 JuneManila US Times – 24 JuneAng Peryodiko– 1 July
13
San Francisco
14
San Francisco: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SF Print Manila Mail 16-Jun Main/ A Front 1/4P4C 900.00$ 100,000
2 SF Print Philippines Today 16-Jun Community Pg 31 1/4P4C 1,400.00$ 100,0003 SF Print Asian Journal 18-Jun Community / B6 1/4PBW 2,050.00$ 128,000
San Francisco Total 4,350.00$ 328,000
15
San Francisco: Print Clips
16
San Francisco: Print ClipsManila Mail – 16 June Philippines Today – 16 June Asian Journal– 18 June
17
New York / New Jersey
18
New York/New Jersey: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 NY/NJ Print Filipino Times (NY/NJ/DC/VA/PA) 12-Jun Feature Pg 8 3/4PBW 710.00$ 80,000
2 NY/NJ Print Filipino Reporter 18-Jun Community Pg 24 3/4P4C 1,900.00$ 100,000
3 NY/NJ Print Filipino Express 18-Jun Community 1/4P4C 500.00$ 80,0004 NY/NJ Print Asian Journal 18-Jun Community / B6 1/4P4C 2,050.00$ 52,000
New York / New Jersey Total 5,160.00$ 312,000
19
New York / New Jersey:Print Clips
20
New York/New Jersey: Print ClipsFilipino Reporter– 18 JuneFilipino Times– 12 June
21
New York/New Jersey: Print ClipsAsian Journal– 18 June
22
National
23
National: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 National Online Philstar.com 26-May Business Web Page 4,304.00$ 1,500,000
2 National Online Balita.com 12-Jun Business Web Page 2,700.00$ 520,000
3 National Online Inquirer.net 14-Jun Breaking News Web Page 2,400.00$ 1,717,200
4 National Online Asianjournal.com 16-Jun Community Web Page 3,600.00$ 600,000
5 National Online Philippinestodayus.com 16-Jun Community Web Page 1,400.00$ 80,000
6 National Online Philippinenews.com 18-Jun Community Web Page 2,000.00$ 600,000
7 National Radio Radio Manila (Internet)18-Jun
Latest News30 mins
incl interview 8,000.00$ 985,200
8 National Radio Radio Pinoy (Internet) 25-Jun Breaking News Live Read 5 mins 7,000.00$ 656,800
9 National Online Filipinas Magazine 25-Jun Community Web Page 700.00$ 120,000
10 National Online Thepinoyweekly.com 27-Jun Business Web Page 440.00$ 80,000
11 National Online Filipinoreporter.com 2-Jul Community Web Page 1,900.00$ 80,000
12 National Online Emanilamail.com 2-Jul Breaking News Web Page 900.00$ 100,000
13 National Print Philippine News 2-Jul Legal & Immigration 1/4P4C 2,016.00$ 260,000
37,360.00$ 7,299,200National Totals
National Market
24
National: Online Clips
25
National: Online ClipsPhilstar.com – 26 May http://www.philstar.com/Article.aspx?articleId=578406&publicationSubCategoryId=66
26
Balita.com – 12 Junehttp://content.yudu.com/Library/A1o28z/BalitaJune122010/resources/index.htm?referrerUrl=http://www.yudu.com/
item/details/176358/Balita- June-12--2010
National: Online Clips
27
Inquirer.net – 14 Junehttp://globalnation.inquirer.net/news/breakingnews/view/20100612-275218/PNB-to-offer-Western-Union-Money-
Transfer-in-13-Countries
National: Online Clips
28
Asianjournal.com – 16 Junehttp://www.asianjournal.com/community/16-community-news/5814-philippine-national-bank-to-offer-western-union-
money-transfer-across-three-continents-in-13-countries.html
National: Online Clips
29
Philippinenews.com – 18 Junehttp://www.philippinenews.com/8402-article.html
National: Online Clips
30
Filipinas Magazine .com– 25 Junehttp://www.filipinasmag.com/?p=705
National: Online Clips
31
Thepinoyweekly.com – 27 Junehttp://thepinoyweekly.com/?conid=16&issue=58
National: Online Clips
32
eManilamail.com – 2 Julyhttp://manilamailcommunitynews.blogspot.com/
National: Online Clips
33
National: Radio Clips
34
National: Radio Clips
Radio Manila – 18 June
Radio Pinoy – 25 June
Please click on speakers below in slide show mode to listen to the clips.
35
National: Print Clip
36
National: Print ClipPhilippine News– 2 July
37
Hawaii
38
Hawaii: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 HI Print The Fil-Am Courier 16-Jun Feature Pg 17 FPBW 2,690.00$ 80,000
2 HI Radio KNDI 24-Jun News Spots 5 mins 3,000.00$ 150,000
3 HI Print Hawaii Filipino Chronicle 26-Jun Mainland News 1/2PBW 1,598.00$ 80,000
4 HI Print Fil-Am Observer 1st wk Jul Community 1/2PBW 658.00$ 40,000
Hawaii Total 7,946.00$ 350,000
39
Hawaii: Print Clips
40
Hawaii: Print ClipsThe Fil-Am Courier – 16 June Hawaii Filipino Chronicle – 26 June
41
Seattle
42
Seattle: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SEA Print Filipino American Herald June Main Pg 2 1/2PBW 840.00$ 28,0002 SEA Print Filipino American Bulletin 2-Jul Community 1/3PBW 450.00$ 48,800
Seattle Total 1,290.00$ 76,800
43
Seattle: Print Clip
44
Seattle: Print ClipFilipino American Herald – June
45
Las Vegas
46
Las Vegas: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 LV Print Asian Journal 17-Jun Community B6 1/4PBW 1,950.00$ 60,000
2 LV Print Nevada Examiner 18-Jun Community & Business 1/8PFC 500.00$ 52,000
3 LV Print The Philippine Times of S. Nevada 25-Jun Business FPFC 2,100.00$ 39,200
4 LV Print Balita 30-Jun Business 1/2PFC 1,900.00$ 48,000
Las Vegas Total 6,450.00$ 199,200
47
Las Vegas: Print Clips
48
Las Vegas: Print ClipsAsian Journal – 17June Nevada Examiner – 18 June Philippine Times of St Nevada – 25 June Balita – 30 June
49
San Diego
50
San Diego: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SD Print Philippine Media 18-Jun Main / A Front 1/3PFC 826.00$ 80,000
2 SD Print Asian Journal 18-Jun Red Carpet 1/4PBW 600.00$ 92,000
3 SD Print Pinoy Weekly 26-Jun Business 1/4PBW 440.00$ 80,000
4 SD Print Philippine Mabuhay News 30-Jun Community 1/4PBW 700.00$ 52,000
San Diego Total 2,566.00$ 304,000
51
San Diego: Print Clips
52
San Diego: Print ClipsPhilippine Media – 18 June Asian Journal – 18 June
53
San Diego: Print Clips
Pinoy Weekly – 26 June
Philippine Mabuhay News – 30 June
54
Sacramento
55
Sacramento: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SAC Print Philippines Headline 2-Jul Business 1/3PFC 1,000.00$ 40,000
Sacramento Total 1,000.00$ 40,000
56
Sacramento: Print Clip
57
Sacramento: Print ClipPhilippine Headlines – 2 July
58
Chicago
59
Chicago: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 Chi Print Pinoy News Magazine 30-Jun Business 1/4PFC 600.00$ 20,000
Chicago Total 600.00$ 20,000
60
Chicago: Print Clip
61
Chicago: Print Clip
Pinoy News Magazine – 30 June
thank you
62
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