plant the right seeds

Plant the Right Seeds: Marketing on a Small Budget

Change is the law of life. And those who look only to the past or present are certain to miss the future.

John F. Kennedy

How will you make your garden grow?

Social Media…

What’s your Goal?

Where should I plant my seeds?

Linked In: The possibilities are endless

- Growing Awareness- Expanding your network- Recruit donors, volunteers etc.- Point them towards your SM efforts- Set Targeted Ads

Facebook: Target you Market

•Create a Fan Page•Start a Cause• Include an online donation area

•Create a targeted Ad using demographic and geographic information•Post content, pictures, links to blog, video, events, etc.• Encourage Fans to talk about your organization, share stories.

Blog:Give ‘em a taste of who you are

Core of who you are

Conveys your flavor

Seeds of info to inspire

Juicy Stories

Create a BuzzGive them something to:

Talk About

Share

Take With Them

Feel a Part Of

Watch it Grow!

Plant the seeds

Choose SM tools and start listening then participating

Watch

Monitor your brand.

Pollinate

Encourage dialog and sharing

Repeat for success.

You must continually nurture

for best results.

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Jennifer Hertzig

Jennifer.Hertzig@BCGcompany.com(330) 572-8026

www.bcgcompany.com