place making and the politics of planning: jennifer keesmaat

placemaking & the politics of planning

City Regions Studies Center @jen_keesmaat

January 22, 2013

•Why making places matters (this isn’t a frivolous activity)

•What’s at stake (who cares)?

•How we get there: building deep understandings

•Critical success factors (stuff that can trip you up)

map

why making places matters

www.walkscore.com

SCHOOL

SCHOOL

HAIR DRESSER

DENTIST

DOCTOR

DRY CLEANERS

St George St, University of TO

great places, are designed for all…• children• youth• young professionals• families• active adults• retirees• seniors

Vancouver, Stanley Park

Provincial Influences

N.Y. City

Amsterdam, Stadsherstel Housing

Vancouver, Dr Peter HIV Centre

Culture Centre – Rørvik, Norway Culture Centre – Tjibaou, New Caledonia

Culture Centre – Hong KongCulture Centre – Nuuk, Greenland

Chicago

Nanjing Rd, Shanghai

• Housing Choice

• Shopping Choice

• Movement Choice

• Economic Prosperity

• Culture and Entertainment

• Services and Amenities

• Walkability

• Innovation

• Longevity

• Inclusiveness

• Pedestrian-oriented environments that are car supportive: choice

• A fine grain mix of uses and a variety of uses within walking distances

• A high quality public realm including streets, public spaces and architecture

• A strong civic purpose and presence

• Critical density of residents and activity to ensure a viable economy and vibrant street life in all hours and seasons

• A unique personality and leveraging heritage

• Congestion and parking shortages are signs of success

• Sensitive to mitigating environmental impacts of human behavior

qualities of successful places

what it is not…..

what’s at stake (five things)

we’re not as rich as we thought we were

1

oper

atin

g co

sts

oper

atin

g co

sts

maintenance = the long view

$$ timetimeX = valuevalue

timetime

capi

tal i

nves

tmen

tca

pita

l inv

estm

ent

placemaking generates value/resilience

placemaking generates value/resilience

demographics are changing…whether our cities change or not

2

the new economy will leave us behind

3

the race for the competitive edge is intensifying….

4

Location of Previous Residence In Toronto

Produced by Toronto City Planning, Research & Information - October 2007

Previous residence is mapped to postal code locations where provided by respondents..

Note:

Map 2

6%

10%

3%

33%

48%

Living Downtown Survey - 2006

5-km area surrounding Downtown

Downtown

These individuals are choosing quicker commute times, proximity to amenities, workplaces and transit, locating in mixed-use communities.

TD Economics, A Return to the Core, January 22, 2013

the legacies we are leaving our children could be….frightening

5

building deep understandings

belief + understanding

Thousands of Ideas One Vision

Our Future Mississauga was the

largest and most successful engagement exercise

in the City of Mississauga’s history

2007 DIALOG (Office for Urbanism) was retained

`

a conversation with thousands of

Mississaugans, to shape and influence the City’s new

Strategic Plan

Mississauga Public Engagement Overview

100,000 people participated in some

aspect of the process

Community Leader InterviewsMississauga

70+ community leaders attended stakeholder

interviews

Community Leader InterviewsMississauga

a Community Advisory Group (CAG) was recruited from community representatives, to be involved in all key

moments throughout the process (members had to commit, in advance,

to their availability and participation).

Speaker Series designed to inspire and provoke

Mississaugans to ‘think big’ about

the future of their city

provided a “fresh eyes”

Speaker SeriesMississauga

Speaker SeriesMississauga

3,000 participants

Ken Greenberg and Jan Gehl

Dr. Roberta Bondar and Tim Jones

Stephen Lewis and Glen MurrayJustin Trudeau and Larry BeasleyThe Speaker Series involved 8 guest speakers, over four evenings

Speaker SeriesMississauga

Mayor Hazel McCallion

Speaker Series – Fresh Eyes ToursMississauga

Fresh Eyes Tours allowed Speakers to learn

first-hand about Mississauga…

…also provided opportunities for City Staff and Leadership to engage

with Guest Speakers.

Lunch & Learn SeriesMississauga

Lunch & Learn attended by the Mayor, Members of

Council, and City staff. An opportunity for City leadership to engage

Speakers in a more focused and intimate conversation

Mississauga Big Ideas Workshop

Workshop (1 of 2)

to engage the Strategic Advisory Group, Community Advisory Group,

Mayor, Councillors, and Commissioners.

to test and refine developing Conversation outcomes (Drivers and

Pillars)

500 participants

2 days

• capacity building

presentations

• interactive panels

• workshops

(conversation cafés)

• music

• and more…

Visioning SymposiumMississauga

Visioning Symposium – Event StructureMississauga

Visioning Symposium – Opening PresentationsMississauga

Visioning Symposium – Interactive PanelsMississauga

Visioning Symposium – Interactive PanelsMississauga

Visioning Symposium – Interactive PanelsMississauga

Visioning Symposium – Conversation CafésMississauga

Visioning Symposium – Conversation CafésMississauga

Visioning Symposium – Conversation CafésMississauga

Visioning Symposium – Conversation CafésMississauga

Closing PresentationsMississauga

Closing Ceremonies – Honour RollMississauga

Visioning Symposium – Staff Participation: Café HostsMississauga

Visioning Symposium – Staff Participation: Café HostsMississauga

Visioning Symposium – Staff Participation: Café HostsMississauga

Visioning Symposium – Staff Participation: Café HostsMississauga

Mississauga Making it Real Workshop

Workshop (2 of 2)

transition from: a discussion of directions to

one of implementation and actions

Lemonade StandMississauga

100 + community meetings and presentations across the city

– engaged resident associations, schools, businesses,

social groups, and cultural groups

Community MeetingsMississauga

Puzzle PiecesMississauga

6,700 + ideas generated through puzzle pieces

1,800 from schools

a three-part series: Our Future Mississauga – Be Part of the Conversation

170,000 Rogers subscribers in Mississauga

aired on 15 dates

Rogers Television PartnershipMississauga

3,000 hits per day

WebsiteMississauga

3 areas: inspire, inform, and interact

included:

•surveys

•polls

•feedback forms

•electronic puzzle pieces

Stakeholder InterviewsCommunity Advisory GroupStrategic Advisory GroupPuzzle PiecesThe Lemonade StandCommunity MeetingsYouth EngagementMississauga Staff EngagementWebsite Speaker SeriesRogers Television ShowBig Ideas WorkshopVisioning SymposiumSymposium Survey results

Drivers for change

Our Future Mississauga Consultation Elements

Consolidating Outcomes:Mississauga

The Implementation

Plan

The Implementation

Plan

TheStrategic Plan

TheStrategic Plan

Champions

Actions

Goals

Drivers

Pillars

Measures and Indicators

Targets

Public Engagement

Public Engagement

Big IdeasWorkshopBig IdeasWorkshop

SymposiumSymposium

Making it Real Workshop

Making it Real Workshop

Consolidating Outcomes:Mississauga

Consolidating Outcomes:Mississauga

ideas and comments were synthesized as:

“18 Drivers for Change”

ideas and comments were synthesized as:

“18 Drivers for Change”

1 A City of Hidden Jewels

2 Tremendous Opportunities

3 An Engaged and Energized Population

4 A New Financial Reality

5 Density and Pedestrian-Oriented Places

6 Place-Making

7 Affordability

8 More Living Options

9 Innovative Businesses

10 Land Use and Mobility

11 Post-Secondary Educational Opportunities

12 Modern Day ‘Port’ for Immigration

13 Expressions of Diversity

14 Unveiling the Waterfront

15 Growth in the Greater Golden Horseshoe

16 Capitalizing on our Strategic Location

17 Health and the Environment

18 Evolution of the City Centre

Consolidating Outcomes:Mississauga

Drivers were, in turn, tested, refined, and distilled into:

5 Strategic Pillars for Change

Drivers were, in turn, tested, refined, and distilled into:

5 Strategic Pillars for Change

ideas and comments were synthesized as:

“18 Drivers for Change”

ideas and comments were synthesized as:

“18 Drivers for Change”

MOVE developing a transit oriented city

BELONG ensuring youth, older adults and new immigrants thrive

CONNECT completing our neighbourhoods

PROSPER cultivating creative and innovative businesses

GREEN living green

1

2

3

4

5

Consolidating Outcomes:Mississauga

These Pillars provided the

foundation for the City’s new:

Strategic Plan

These Pillars provided the

foundation for the City’s new:

Strategic Plan

Drivers were, in turn, tested, refined, and distilled into:

5 Strategic Pillars for Change

Drivers were, in turn, tested, refined, and distilled into:

5 Strategic Pillars for Change

ideas and comments were synthesized as:

“18 Drivers for Change”

ideas and comments were synthesized as:

“18 Drivers for Change”

Consolidating Outcomes:Mississauga

These Pillars provided the

foundation for the City’s new:

Strategic Plan

These Pillars provided the

foundation for the City’s new:

Strategic Plan

Transit oriented development

Transit oriented development

Extended tree canopy

Active uses at grade level

Active public realm

Wider Sidewalks

Enhanced Crosswalks

cyclecyclewalkwalk

transittransitdrive + park

drive + park

Critical mass of people and activities

Consistent building podium (street-wall)

Distinct streetscaping

Buildings face the street with active uses at grade level

Pedestrian crossings at regular intervals

Integrated transit system

Critical success factors (as you seek to build deep understandings)

1 sustain the dialogue

2 use tools that embrace a myriad of constituencies

How will we promote the campaign?

Digital Incentives Social Advertising PR

FEELINGCONGESTED?

Microsite

-Learn-Engage-Find-Share-Win-Download

-TTC Pass For Life

-Bixi Credits

-Free Parking

-AutoShare

-Car2Go

- Daily Facts &

Info graphics

-FC Tweet Chat

-FC Daily Q

-Share Ur Commute

-Digital Boards

-Print Ads

-Banner Ads

-Radio

-Signage

-Op Ed- Interviews/stories:-Star-Metro Morning-Breakfast TV-Omni-Global TV-NewsTalk 1010

FEELING CONGESTED CAMPAIGN COMPONENTS

3 become communications savvy

Toronto is your city.Toronto is my city.

Let’s build it together.

ownyourcity.ca

4

indi

vidu

als

societ

y

environment

embrace complexity

5 unlikely, and likely, bedfellows are essential

6 identify + nurture champions

brief summit

7 always consider the region

8 plan for the neighbourhood

consider the opportunity and amenity mid-rise neighbourhoods

BMI

the places we create sustain us

ENSURING THE REVITALIZATION STARTS

June | 2 | 2009Office for Urbanism

STRATEGY INSTITUTE : TRANSFORMING & REVITALIZING DOWNTOWN SUMMIT