pitch presentation
Post on 28-Oct-2014
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A women's Lifestyle magazine TREND
Introduction Hello my name is Danielle Knight and today I am here to convince you that the
ideas I have for a new Women’s Lifestyle magazine fit your brief and also present the best solution for your organisations needs.
What I will be discussing: • Client needs • Targeted Audience • Problems I have tackled • Genre • Commercial viability • My Product • I will then come to a conclusion
Brief The brief is to produce a magazine that will be effective to a targeted audience and benefit them.
I then decided that I would produce a women's lifestyle magazine.
How my magazine meets the brief
It has a Unique Selling
Point
It has formal stories
presented in a informal way
It is making profit for the Northern Echo
It is effective to the target
audience
Client Research I have been commissioned by the Northern Echo to produce a magazine. The genre of my magazine is Woman's lifestyle and it must be financed by advertising. The audience that I am aiming for is 16-‐24.
How will my magazine be distributed?
A problem I came across is…
I will sell my magazine
I will gain profit
This will benefit my target audience
Audience Having a young target audience means that my double page spread stories have to suit them. Is politics for you?
Metro-Sexual Man? Stay Fit, Have Fun?
Socio-‐Economic Group? A, B, C1
Aimed at woman/Girls 16-‐24
Genre Research
Magazines Online
Questionnaires
I like the colour scheme on this magazine, it is also noticeable that it
appeals to girls.
The layout is also appealing
Genre Research
This includes the sort of stories that women will be
interested in.
Client Constraints How having the northern Echo as a client has affected me?
The newspaper is seen as
more formal
Older target audience
High Socio-‐Economic
class
No taboo language
Allows them to form a strong relationship with their readers . They may have more of an understanding attitude about the North East. More formal stories about the North East and recent stories that are occurring.
Problems
Image use Language use
Style
Suitable No taboo language Formal
Secondary Audience
Here are my two mock up double page spreads. In my focus group I received constructive feedback on each of these double page spreads.
1. Edit the box behind the title Add more colour
2. Only have one break out box Add more colour Edit the title Edit the box
Mock Up To create my mock up I put together all of my research so that I could see what
my targeted audience liked best.
After receiving my feedback from my targeted audience I can now edit my double page spreads to
make them more appealing.
Here I have done some research on the hours that will need per each person. I have then also worked out how
much the cost will be and then the overall cost.
Here is now the hours and cost for my equipment that I will need.
I then worked out how much my magazine will cost to make with all of the pages that I am including.
My income will come from advertising throughout the magazine.
SCHEDULE
My Product: Overview Article 1 – Is Politics for you? • Informal Language • Some serious and some light hearted • Pink, White and Black colour scheme • Sans Serif font so that it isn't too serious.
Article 2 – Metro-‐Sexual Man? • Informal Language • Non – Serious tone • I will be following a pink colour scheme • Non serious font Article 3 – Stay fit, Have fun • Informal Language and Image style • Non serious tone • Pink colour scheme • Non serious font
CONCLUSION
I want to achieve a new women's lifestyle magazine that takes into consideration the Northern Echo as the secondary audience and my Unique Selling Point is the mixture of stories that do not
include celebrity gossip.
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