pinterest: "pinning for success"

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Pinning for Success

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© COPYRIGHT 2012 STARMARK

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

STARMARK.COM

© COPYRIGHT 2012 STARMARK

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Are You “Onboard” with Pinterest?

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AGENDA

Staggering Statistics

Who’s using Pinterest?

How to Get Started

Creating “Pin” Boards

Engaging with Pinterest

Following and Building Followers

Leveraging Pinterest Potential

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Staggering Statistics

Pinterest Defined

Ranks 15 in the US on Quantcast

Growth from 1M users in July 2011 to more than 20M today.

80% of pins are “repins” meaning explosive viral potential

According to Mashable, users are 10% more likely to purchase from Pinterest as opposed to FB or Twitter.

According to Experian, Pinterest is THIRD most popular social network with 1.36M visitors per day

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Who’s Using Pinterest?

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Who’s Using Pinterest?

69% women (25-34=27.4%, 35-44=22.7%)

31% men (35-44=22.3%, 45-54=17.9%)

Average HHI $100K

Average time on site: 15.8 minutes (FB=12.3)

Top Brands use to generate awareness, reinvigorate tired old brands (Etsy, Nordstrom, Whole Foods, West Elm)

Marketing firms use as virtual focus groups

What are they pinning? Fashion, Decorating, Weddings, Vacations, Recipes

Stats per Modea.com.

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Getting Started

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Go to Pinterest.com to create your account

Getting Started

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Convenient login with Facebook or Twitter in addition to email.

Getting Started

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Try to match “name” at the top with your Twitter handle and facebook page name.

Getting Started

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Tell Pinterest about yourself. Scroll through images to select your interests.

Getting Started

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Based on your interests, Pinterest fills your “feed” with similar bulletin boards.

Getting Started

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Completing your profile:

Getting Started

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Linking to your social media channels:

Getting Started

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Completed profile.

Getting Started

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Creating “Pin” Boards

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Creating “Pin” BoardsCreate new boards for each of your lines of business (i.e. brands, product types, destinations, cuisines, holidays, men’s or women’s clothing, movie genres, etc.)

STARMARK.COM

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Creating “Pin” BoardsSelect category from Animals, Art, Events, Fashion, Film, Kids, Travel and more.

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Ready to Engage with Pinterest

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Engaging with PinterestClick to enlarge and then “repin,” “like,” or “comment.”

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Engaging with PinterestRepinning to your one of your bulletin boards and including #hashtags and tagging those you follow. Check the Twitter box and you’ll tweet while you pin.

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Adding Pins = Page Views

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Uploading Pins

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Following and Followers

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Invite Your Friends

Start with your address book!

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Following: Search for Pins, Boards or People

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Following: Search for Pins, Boards or People

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Leveraging Pinterest’s Potential

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Leveraging Pinterest - Create Eye-catching Images

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Leveraging Pinterest - “Pin it to Win it” Contests

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Leveraging Pinterest - Followers become your new focus groups

Observe what your followers are pinning to gather valuable insight

Test out new fashions, decorating, recipes and more!

Ask followers to share images of their favorite foods, vacactions, websites, etc.

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Leveraging Pinterest - Promo Special Offers/Sweeps

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Other Tips

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Add Pinterest to your social media lineup on your website and to each of the images

Other Tips

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Integrate into email campaigns by allowing users to pin products they like within the email

Promote your Pinterest page via other social networks

See who’s repinning your pins via Pinterest.com/source/yourURLhere.com

Other Tips

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Getting Started

Creating “Pin” Boards

Engagement

Building Followers

Harness Pinterest Potential

Tips

Happy Pinning!

RECAP

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Questions?

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Thank You.

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